CEBL & New Era Cap Announce Three-Year Partnership Extension

January 16, 2024

International sports and lifestyle brand renews as league’s official on-court apparel and headwear partner through 2026

January 16, 2024 – The Canadian Elite Basketball League (CEBL) and New Era Cap announced Tuesday a three-year extension for the international sports and lifestyle brand to remain as the league’s official on-court apparel and headwear partner through 2026.

 

New Era Cap has served as the official provider for all on-court apparel and headwear for the CEBL and its member clubs since the league’s inaugural season in 2019. The CEBL was the first basketball league to feature New Era official game jerseys and courtside apparel.

 

“New Era is one of the CEBL’s founding partners and has been an instrumental part of our league journey even before we tipped off our first game,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “From their iconic designs to their brand credibility, we are excited to continue our journey together as we deliver new official on-court apparel across the league this season.”

 

“Being part of the CEBL’s origin story as well as its work to grow basketball in Canada has been a proud experience for us, and we look forward to bringing new, exciting and innovative designs to the CEBL in our continued partnership both on the court and off,” said Rick Baetz, Managing Director, Canada at New Era Cap. “When the creativity of the players combines with the creativity of our designers, it ignites a spark that has the potential to expand the game — and the CEBL’s influence — in Canada and beyond.”

 

CEBL New Era caps, apparel and replica jerseys are available for purchase at cebl.ca/shop.

 

- CEBL -

 

 

About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on InstagramTwitterTikTokLinkedInFacebook YouTube.



About New Era Cap

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap.

February 19, 2026
The Winnipeg Sea Bears today announce the signing of Canadian guard David Walker. Walker most recently appeared for the Ottawa BlackJacks in the 2025 Canadian Elite Basketball League season, where on Aug. 16 2025, in a playoff game, he had a standout performance, scoring 19 points, grabbing 4 rebounds, and recording 3 steals in 25 minutes. Prior to his time in Ottawa, he suited up for the Scarborough Shooting Stars in 2025. Walker was also recognized as a finalist for the 2024 CEBL Developmental Player of the Year award. In addition, Walker was a finalist for the 2023 U SPORTS Player of the Year award, recognizing his outstanding performance at the university level and cementing his reputation as one of Canada’s top basketball talents. Over his CEBL career, playing for Brampton Honey Badgers, Scarborough Shooting Stars, and Ottawa BlackJacks, Walker has averaged 8.6 points, 2.9 rebounds, and 0.8 assists per game. “David fits the identity we’re building. He’s a tough, physical Canadian guard with league experience who strengthens our Canadian depth,” said Lead Assistant Coach and Assistant General Manager Alex Campbell. “He defends with purpose, plays hard, and gets downhill offensively. We believe he has tremendous upside, and I think Sea Bears Nation is going to appreciate the way he competes and works every single day.” Walker was originally selected 22nd overall in the 2024 CEBL Draft and began his professional career with the Brampton Honey Badgers, where he averaged 7.3 points and 2.8 rebounds in 16 games during the 2024 season. Before turning professional, Walker starred at Toronto Metropolitan University, averaging 16.5 points, 3.1 rebounds, and 3.5 assists during the 2023–24 season. “I’m grateful for the opportunity to join the Sea Bears,” said Walker. “Winnipeg has built something special, and I’m coming in ready to bring toughness, versatility, and a winning mindset every time I step on the floor.” ###
February 19, 2026
Le premier président de l'histoire de la ligue assume un rôle de leadership élargi alors que la ligue professionnelle de basketball du Canada amorce sa prochaine phase de croissance
February 19, 2026
League’s first-ever President takes on expanded leadership role as Canada’s professional basketball league enters its next phase of growth
February 17, 2026
The four-year CEBL veteran and former Harvard standout joins Brampton after winning a championship with Scarborough in 2023
February 13, 2026
Cerda is currently an Assistant Coach in the Los Angeles Lakers organization.
February 12, 2026
The Vancouver Bandits, BC’s professional basketball team in the Canadian Elite Basketball League (CEBL), are committed to making a positive impact through basketball and growing the game across British Columbia, and this dedication was highlighted this past week in Kelowna and the Okanagan area. Coming off the recent announcement of Kelowna HOOPFEST, a brand-new basketball festival featuring a CEBL neutral-site home game in partnership with the City of Kelowna, Bandits head coach Kyle Julius spent time at five Okanagan-area secondary schools and both of Kelowna’s post-secondary men’s basketball teams, as part of the Vancouver Bandits third-annual Bandits School Tour. Julius and Bandits staff visited Mount Boucherie Secondary School, Immaculata Regional High School, Okanagan Mission Secondary, Rutland Secondary School and Kelowna Secondary, as well as the men’s basketball teams at UBC Okanagan and Okanagan College, providing dedicated and tailored practices along with motivational talks and training materials. Launched in 2023, the Bandits School Tour is supported by the Bandits Community Foundation, Preston Chevrolet and Envision Financial and offers a unique opportunity for student-athletes and volunteer coaches to learn directly from BC’s only professional basketball coach. “What stood out most during our visit was the impact basketball can have when it is rooted in mentorship and connection; it is clear how vibrant the basketball and business ecosystem is in the Okanagan,” said Bandits team president Dylan Kular. “We are thankful to the Okanagan and Kelowna communities for welcoming us so openly, and this is only the beginning. We are committed to being present and intentional in the lead-up to Kelowna HOOPFEST from June 5th to 7th.” In addition to the Bandits School Tour, Julius and members of Bandits staff had the opportunity to connect with various Okanagan business, media and community leaders, including attending the 51st annual Western Canada Tournament at Kelowna Secondary and a Kelowna Rockets hockey game. ###
February 11, 2026
Montréal native and team captain returns after a standout 2025 season with the Alliance
February 11, 2026
Le Montréalais d'origine et capitaine de l'équipe fait son retour après une saison 2025 exceptionnelle avec l'Alliance.
February 10, 2026
The franchise's leader in games played and three-pointers made returns to Ottawa for 2026.
February 10, 2026
Le meneur de la franchise en matchs disputés et en tirs à trois points retourne à Ottawa pour 2026.