Honey Badgers Add Backcourt Depth With Douglas Signing

May 16, 2025

Douglas will make his CEBL debut this Sunday as the Honey Badgers visit the Montréal Alliance for their regular season debut.

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Friday that they have signed William Douglas, an American, 6-foot-5 athletic guard with elite defensive capabilities for the 2025 season.

Douglas will make his CEBL debut this Sunday as the Honey Badgers visit the Montréal Alliance for their regular season debut. He is coming off a 12-game stint with Guaynabo in Puerto Rico where he averaged 8.2 points, 2.8 rebounds, 2.1 assists, 1.3 steals, and 27.9 minutes.

He also displayed some high-level play in a 37-game stretch with the Guangzhou Loong Lions in China, leading the team in total points (610), assists (148), and steals (74) for the 2024-25 season. Douglas’s time with Guangzhou was highlighted by a season-high 31 points to go with seven rebounds, seven assists and two steals versus Fujian on March 10.

“Will is a tough competitor and a high level defender,” said Honey Badgers General Manager and Vice President Basketball Operations. “He has shown a lot of growth throughout his career and wants to improve all aspects of his game. We’re definitely looking forward to welcoming him to the Honey Badgers family.”

Douglas began his professional career in 2024 with Salgotarjani in the Hungary-B Division League. He posted some eye-popping statlines, including a 30-point, eight-rebound, and nine-steal performance on March 31 versus Cegled, and a career-high 38 points, 12 rebounds, and four steals versus PVSK-Veolia on February 10.

“I’m really excited to join a championship calibre franchise and compete against some of the best in the world,” said Douglas. “I’ve heard nothing but good things about the CEBL and Canada, and I’m looking forward to being able to experience both this summer.”

Douglas had a six-year collegiate career with Prairie View A&M University and Southern Methodist University, averaging 6.7 points, 2.7 rebounds, 1.3 assists, and 17.8 minutes in 127 games.

In his senior year, Douglas averaged 15.4 points (team-high), 4.8 rebounds, 2.1 assists, 1.2 steals, and 28.0 minutes in 30 games en route to an All-Southwestern Athletic Conference (SWAC) Second Team appearance.

He made his collegiate debut in 2017 with the Southern Methodist Mustangs where he finished the season earning a spot on the American Athletic Conference All-Academic Team.

Prior to his collegiate career, Douglas was a high-level player with Christian Brothers High School in Memphis, Tennessee. He was named to the All-Region First Team as a junior and senior, played in the Memphis High School All-Star Game, and won a regional championship in his grade 12 year. Coming out of high school, he was ranked as the No. 26 shooting guard in the country, and No. 2 overall in Tennessee.

The addition of William Douglas follows the Honey Badgers signing of American big man Amari Kelly, who played with the New York Knicks at NBA Summer League in 2024. Douglas is Brampton’s third import signing out of four total that they are eligible for.

The Honey Badgers 2025 campaign is set to get underway May 18 in Montreal, followed by a quick stop in the nation's capital to take on the Ottawa BlackJacks on May 21. Brampton then returns to the CAA Centre to welcome the Scarborough Shooting Stars to start the club’s third season in the city.

Ticket packages to catch all of the action at the CAA Centre are now available, including season tickets, half season pack, group experiences,

and more! Visit honeybadgers.ca/tickets or contact [email protected] for more information.

###

About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

< Older Post

Newer Post >

Former NBA Executive Al Whitley Joins Brampton as Chief Executive Officer

November 12, 2025

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced today that Al Whitley, former NBA executive and general manager of the Texas Legends (NBA G League affiliate of the Dallas Mavericks), has joined the franchise as chief executive officer (CEO). Whitley brings more than two decades of experience in professional basketball, having spent 22 years within the Dallas Mavericks organization, where he helped drive basketball operations at the highest level. His leadership has been defined by his commitment to creating a winning culture, fostering relationships, and developing talent on and off the court. Born in Belleville, Ontario and raised in Victoria, British Columbia, Whitley discovered his passion for basketball alongside childhood friend and NBA legend Steve Nash. After playing college basketball at the University of New Brunswick, Whitley began his professional career with the Dallas Mavericks in 2001 in their marketing department, before quickly transitioning to basketball operations. As a special advisor to former Mavericks Majority Owner Mark Cuban, Whitley played a pivotal role in the franchise’s success, including its historic 2011 NBA Championship. That experience, he says, gave him firsthand insight into “what it truly takes to build and sustain a championship team and culture.” In 2017, Whitley was named general manager and vice president of basketball operations for the Texas Legends, where he oversaw all aspects of the organization - from basketball operations and scouting, to business development and community engagement - leading the team to its first-ever playoff win. “I am incredibly grateful and excited for this opportunity to help lead the Brampton Honey Badgers back to championship form - both on the court and in the community,” said Whitley. “I want to sincerely thank our owner, Leonard Asper, for his trust and commitment. Being born and raised in Canada, this is a full-circle moment for my family and me. Coming back home to help guide, develop, and grow the Brampton Honey Badgers of the CEBL is not only an honour - it’s a privilege and a challenge I wholeheartedly embrace.” Throughout his NBA career, Whitley has worked with some of the game’s most influential figures, including Mark Cuban, Donn Nelson, Rick Carlisle, Donnie Nelson and legendary players such as Steve Nash, Dirk Nowitzki, Jason Kidd, Vince Carter, and Luka Dončić. “When I acquired the Honey Badgers, I committed to creating a winning team that also serves as a pillar of its community,” said Leonard Asper, owner of the Brampton Honey Badgers. “Al Whitley’s track record and reputation leave me no doubt that he is the right person to fulfill that mission. We are extremely fortunate that he is making this commitment to Brampton, and I thank him for his trust in us.” As CEO, Whitley aims to elevate the Honey Badgers organization both competitively and culturally - building a championship-caliber roster, enhancing fan engagement, and strengthening the team’s ties within the community. Honey Badgers fans can look forward to an exciting offseason filled with community events leading up to the 2026 CEBL season tip-off in May. Details on 2026 season ticket packages will be announced soon. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca .