Montreal Appoints Nicolas Lesage as Chief Operations Officer
The Montreal Alliance is pleased to announce the appointment of Nicolas Lesage as Chief Operations Officer (COO) of the professional Montreal-based team in the Canadian Elite Basketball League (CEBL). Bringing more than 25 years of leadership experience in professional sports, sponsorship, media, and major event operations, Lesage joins the organization at a pivotal time in its development.
In his role as COO, Lesage will oversee day-to-day operations and help guide the Alliance’s strategic direction, strengthening the club’s internal structure and supporting the continued growth of professional basketball in Montreal.
“I’m very happy to return to the sports world with an organization that’s rising fast,” said Nicolas Lesage. “Sports have always been part of my professional DNA, and I’m excited to help the Alliance establish its place in Montreal’s sports landscape.”
A Proven Leader in Sports, Media, and Entertainment
Over the course of his career, Lesage has held key leadership roles within major sports and cultural organizations, including the Montreal Alouettes, RDS/Bell Media, Groupe Juste pour rire (Groupe CH), Productions Podium, as well as communications and marketing roles at Cossette and Carat – Créativité Média, where he gained extensive experience in media strategy and integrated advertising solutions. His expertise includes building and integrating strategic and financial frameworks, directing sponsorship portfolios, developing operational infrastructures, and leading brand transformation initiatives.
Among his notable achievements are the redevelopment of the Alouettes’ visual identity and the implementation of a sponsorship and marketing framework at Centre 21.02.
A Shared Vision for the Future
“Nicolas’s experience in professional sports, along with his expertise in sponsorships and media sales, made him the obvious choice for this role,” said Mark Weightman, Governor of the Montreal Alliance. “The success of our previous collaborations will allow us to be effective quickly, and I look forward to working with him again.”
Lesage added “Mark and I share a clear vision for the future of the organization, and with strong support from ownership, I believe we can achieve our goals and have a meaningful impact on the community.”
About Nicolas Lesage
A respected leader in the Canadian sports and entertainment industry, Nicolas Lesage specializes in commercial strategy, partnership development, and operational leadership. He supports organizations through his consulting practice, NLPS, and has been actively involved in various community initiatives over the years, including the Montreal Alouettes Foundation, the Heart & Stroke Foundation, the Grand Défi Pierre Lavoie, and minor league baseball (LBAVR).
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