‘This is a dream’: Championship Weekend provides ultimate stage for signature CEBL moments

Please join us in welcoming Amanda Chau to the Canadian Elite Basketball League. Amanda joins as Director, Corporate Partnerships, bringing over a decade of experience in partnerships and marketing. Most recently, she was with True North Sports + Entertainment, where she supported the Winnipeg Jets and national partners with business planning, relationship development, and sponsorship strategy. Her background also includes account and project management at Direct Focus Marketing Agency, where she worked across brand strategies, events, and sponsorship opportunities, giving her a well-rounded perspective on the diverse needs of dynamic clients and brands. Welcome to the CEBL team, Amanda!

Joignez-vous à nous pour souhaiter la bienvenue à Jean Couvrette, qui se joint à la Ligue élite canadienne de basketball à titre de directeur principal, partenariats corporatifs. Jean apporte plus de 30 ans d'expérience dans le développement de partenariats, le marketing sportif et la gestion d’équipes de ventes. Il a occupé des postes clés au sein d'organisations telles que le Grand Prix de Formule 1 du Canada, Professional Sports Management, SPORTSQUÉBEC et les Alouettes de Montréal, où il a constamment obtenu d'excellents résultats en matière de commandites et de ventes. Plus récemment, il a agi à titre de consultant pour des organisations de premier plan, dont Soccer Québec, la Fédération québécoise des sports cyclistes, les Carabins de l’Université de Montréal, Ironman Mont-Tremblant et Golf Québec. Bienvenue dans l’équipe de la LECB, Jean!

Please join us in welcoming Jean Couvrette to the Canadian Elite Basketball League as Sr. Director, Corporate Partnerships. Jean brings over 30 years of experience in partnership development, sports marketing, and team leadership. He has held key roles with organizations including the Formula One Grand Prix du Canada, Professional Sports Management, SPORTSQUÉBEC, and the Montreal Alouettes, where he consistently delivered strong results in sponsorship and sales. Most recently, he has worked as a consultant with leading organizations such as Soccer Québec, Québec Cycling Federation, Université de Montréal Carabins, Ironman Mont-Tremblant, and Golf Québec. Welcome to the CEBL team, Jean!

Please join us in welcoming Sam Bougha to the Canadian Elite Basketball League as Director, Corporate Partnerships. Sam is a sponsorship marketing professional with experience across the brand, property, and agency sides of the industry. He has led national partnerships, managed multimillion-dollar portfolios, and delivered creative, results-driven campaigns for organizations including Deloitte Canada, the Canada Games Council, and Envision Sports & Entertainment. He brings a strong foundation in sales and client management from roles with Peloton, TD Insurance, and Ricoh Canada, and is passionate about building partnerships rooted in relationships and focused on long-term value for fans, brands, and the property. Sam also gained hands-on experience with the Hamilton Honey Badgers earlier in his career, making this a full-circle moment as he joins the league office. Welcome to the CEBL team, Sam!

Michelle Biskup paced nervously along the sidelines of Winnipeg’s Canada Life Centre. As Niagara’s Khalil Ahmad stepped to the free-throw line with the 2025 CEBL championship in his fingertips, Biskup couldn’t help but battle flashbacks from one year earlier, when Ahmad missed a shot to win it all. Some things were different: the locale, for one. The River Lions’ path to the Final (one much more fraught this time around), for two. And, of course, Biskup’s title, now president of the franchise. One thing, though, did not change. No matter what happened, Biskup could not control what happened on the court. At least not at this point. “I've gone through the highs, I've gone through the lows, but I just stay even keel until I know it's over,” said Biskup, who has now been with the River Lions for 10 years. Ahmad, of course, went on to make those free throws, clinching the River Lions’ second consecutive championship and matching the Edmonton Stingers as the only teams to win multiple titles, let alone go back-to-back. With the trophy, Biskup became the first female president to win a Canadian men’s professional sports title. Detroit Red Wings president Marguerite Norris (1954, 1955) and Los Angeles Lakers boss Jeanie Buss (2020) have also accomplished the feat in the U.S. “Michelle has been a CEBL all-star since day one and has shown incredible commitment, leadership, and perseverance throughout her career with the River Lions,” said CEBL commissioner and co-founder Mike Morreale. “To watch her help guide the team to back-to-back championships while also breaking new ground as the first female president to do so in Canadian men’s pro sports is nothing short of remarkable. She’s a trailblazer in every sense and has earned this tremendous recognition.” “It's a milestone to have my name stamped on history while also showing other young females in sports who are dreaming of having a career in sports that it's attainable,” Biskup said. “It's not something that can't be done because now they can see someone who's done it.” Biskup, the 35-year-old from Burlington, Ont., was a Day 1 staffer of the River Lions 10 years ago when she held the title of operations coordinator. The job only came about through a coincidental meeting with the River Lions owners, when Biskup pitched herself on a whim and suddenly found herself moving from her first job out of school in the entertainment department at Fallsview Casino to a professional basketball organization. Steadily since, she’s risen the ranks until being promoted to president in September. And in her first season atop the organization, she lifted it atop the CEBL. “We really put 12 months into it: into something that we can't control the outcome of as front-office staff. So to have that full-circle moment from last year where, yes, I was involved, I was still a very big part of it as VP, but then for everything that I put into this past year, building a new culture in our office, hiring new staff, making some big changes. It really was like, ‘OK, this made it all worthwhile,’” she said. “There's no greater feeling than winning at the end of the day. There's a reason why everyone wants to win. That's the best, ultimate feeling.” Biskup said the team is almost unrecognizable from when she first started a decade ago — especially when she looks at the Meridian Centre crowd and the River Lions fan base. But even more has changed since she took over as president. Biskup hired team captain Kimbal Mackenzie as community and brand ambassador in a CEBL first — an idea that was born late last off-season and one she hopes will truly take flight now. Meanwhile, she signed head coach Victor Raso to a three-year contract lining up with a three-year Meridian Centre lease, locking in two key aspects of the team. “Knowing that Vic's going to be here every year, or at least for the next three, we can depend on that, that we're going to have that returning group that helps us be successful on the court,” said Biskup, who credited the coach for maintaining season-to-season continuity in a league where that’s rare. “It helps us be successful off the court too, right? It's great for our sales staff to be able to call people and say, we're back-to-back champions or we have their favourite players returning. So that consistency is really big.” Raso has worked next to Biskup for the past eight years. “I've seen her go from doing absolutely everything to doing absolutely everything as the president,” he said. The coach described Biskup as “incredibly hard-working,” saying she’s created a culture of “doers” while keeping the atmosphere light and fun with plenty of laughs. He added that he’s always coordinated closely with Biskup, with whom he enjoys a strong two-way relationship of trust. “Michelle and I always talked about what we were doing on a day-to-day basis, but never from the perspective of she's my manager. So for her and I, it was a cool experience this year. She's always let me do my thing with the basketball and trusted me with decisions and budgets and everything,” he said. To Raso, Biskup is the “lifeblood” of the River Lions. “She can run a professional sport organization like with her eyes closed now. And I don't think people really understand how much actually goes into that,” he said. Now, Biskup’s next task is one that’s never been done before: win three straight championships. After last season’s motto was ‘Run It Back,’ Biskup said conversations are already underway about next year’s slogan, with the word dynasty being thrown around. “That's definitely the goal for us to make that next stamp on history is being the first team to do a three-peat,” she said. It’s a topic with which Biskup is now quite familiar. - CEBL -

Stingers Entertainment Group LP (SEG), owner of the Edmonton Stingers and co-owner of the Canadian Elite Basketball League, announced Thursday that Jordan Baker has assumed the role of President of the organization. Baker will continue to be Head Coach and General Manager of the Stingers. He has also become a part owner of SEG. “I am both excited and humbled to become the leader of not just our team but our whole business,” said Baker. “Edmonton has been such a huge part of my life and to be able to advance my basketball and business career right here at home means the world to me. Our fan support has grown tremendously over the past three seasons and I am determined to continue to widen our impact across the city in the years to come.” Baker has been front and center with the Stingers from day one. First, as a standout forward on the floor from 2019-2022. His accolades as a player include two CEBL Championships and the 2020 CEBL Canadian Player of the Year award. He retired in 2022 as the franchise all-time leader in total points and rebounds, the latter a title which he still holds. Baker took on the role of Head Coach in 2023 and added the General Manager title in 2024. Following the 2024 season, Baker was promoted to full-time Head Coach and General Manager and took on the role of Vice President of Basketball Operations and Community Engagement - where he launched the Stingers flagship community program the Basketball Bridge presented by Sterling Homes. “It is not unusual for individuals who have been star athletes to become great coaches and general managers”, said James Burns, Managing Partner of SEG LP. “But to also rise to head the entire business operations as well as basketball is almost unheard of. Jordan is a uniquely talented basketball expert and business executive and we are very fortunate he has chosen to sign on with the Stingers for the long term”. Jordan Baker has been at the apex of basketball in Edmonton since a young age, playing for the Harry Ainlay Titans and later the University of Alberta Golden Bears, where he remains the all-time leader in points, rebounds, assists, and steals across 98 games played. He received his Master of Coaching from the U of A, and later spent four years as an assistant coach, accumulating a 78-21 record. This fall, Baker was inducted into the University of Alberta Sports Wall of Fame as part of the 2025 class. Hailing from a prevalent basketball family deeply rooted in the Edmonton community, Baker is the son of Doug and Trix Baker. Doug was a Golden Bear from 1974-1977, where he was a three-time team MVP and Canada West All-Star. He retired with five program records, including scoring average and single season scoring average. Trix was also a standout player at the U of A, being named an All-Canadian with the Pandas in 3 seasons. After her standout playing career, she would head coach multiple CCAA and CIS programs, including U of A. Both Trix and Doug are also members of the U of A Sports Wall of Fame. Baker will begin his role as President immediately as the team prepares for their eighth season tipping off in spring 2026. During the Stingers offseason, Baker and the Stingers will remain an active force in the community with their Basketball Bridge program, offering accessible, youth-focused basketball programming year-round. ### About the Edmonton Stingers The Edmonton Stingers play a 24-game season from May to September in the Canadian Elite Basketball League, the top professional league in Canada with 10 teams in major markets across the country. Our core value as an organization is to offer affordable, family-friendly fun at our games and be a positive force in our community all year long.

CEBL all-time leader in games played and minutes played closes chapter on playing career

Please join us in welcoming Susan Jones Bouk to the Canadian Elite Basketball League as Head of People & Culture. Susan brings over 30 years of experience across industries including sports, technology, financial services, consumer packaged goods, and retail. Most recently, she served as Chief People Officer & Head of Office Operations at the CFL, where she led strategies to attract, develop, engage, and retain top talent in support of the league’s growth. She has held senior roles with organizations such as Pillsbury International, Winners – TJX, Canada Pension Plan Investment Board, and 3Macs – Raymond James, and has consulted for clients including Manulife Financial, Merrill Lynch, and Molson. Susan brings deep expertise in talent acquisition, leadership development, organization design, employee relations, and compensation management, and is known for her practical, business-first approach to people and culture. Welcome to the CEBL team, Susan!

Suite à l'échéance du contrat de Jo-Annie Charbonneau à la fin de la saison 2025, l'Alliance de Montréal annonce qu'elle quittera l'organisation à la fin septembre pour poursuivre de nouvelles opportunités dans le domaine du sport. Jo-Annie a contribué de manière significative au développement de l'Alliance, notamment lors de l'organisation du premier match professionnel de basketball 5x5 en plein air de l'histoire canadienne et durant la transition vers la nouvelle propriété. L'organisation remercie Jo-Annie pour son dévouement et lui souhaite le meilleur dans ses projets futurs. L'Alliance procédera à des changements dans sa structure de direction. Les détails seront communiqués prochainement. Nous demeurons engagés envers nos partisans, nos partenaires et la communauté montréalaise alors que nous continuons à bâtir une organisation de basketball professionnel de premier plan. ###