Jan. 15, 2020 -The digital marketing agency Bloom will manage the Canadian Elite Basketball League (CEBL)’s digital campaigns across Canada. The league, based out of Niagara, Ont., wants to grow in-game attendance and increase the league's notoriety as Canada Basketball's only First Division Men's Professional League partner.

Bloom will manage the league's and each team’s web strategy (Ottawa, Hamilton, Edmonton, Fraser Valley, Guelph, Saskatchewan and Niagara). Bloom will also create, manage and optimize ads through various digital platforms such as Google, Facebook, Instagram, and YouTube.

"We are very excited to be part of the Canadian Elite Basketball League’s expansion. New technologies have completely disrupted the sports industry. Major players are now looking to offer unique and tailored experiences to their fan base. Our digital specialists look forward to applying these new standards online, through highly relevant advertising," said Phil Pakenham, Director of Business Development at Bloom.

"During our RFP process it became obvious that Bloom had a clear understanding of our key business objectives and the tools necessary to help grow this league to new levels nationally," said Mike Morreale, Commissioner and CEO, CEBL.

"Digital has been the strength of our messaging from day one and we feel that the best way forward is to work with an innovative, agile, and results-driven agency in Bloom. Couple that with expansion plans into Quebec and other major cities across the country, this is a perfect pairing."

2019 was CEBL’s first season and the demand for high-calibre basketball continues to expand in Canada. In addition, CEBL and CBC signed a three-year partnership in November 2019. The public broadcaster becomes the premier media partner of Canada’s only First Division Professional Basketball League. As Morreale said: "This partnership with CBC Sports is a game-changer for basketball in Canada.”

About the Canadian Elite Basketball League (CEBL)

The Canadian Elite Basketball League (CEBL) is a new basketball experience that features world-class professional basketball in a fan-friendly entertainment environment across seven cities in Canada. The 2019 inaugural season saw more than 100 Canadian and international players take to the court, culminating with the Saskatchewan Rattlers earning the first CEBL championship trophy. CEBL players come from NBA G-League clubs, top NCAA programs, the Canadian national program, U SPORTS and other Division 1 FIBA leagues. As the First Division Professional League partner of Canada Basketball, the CEBL is set to start its second season in May 2020.

Facebook: @CEBLeague

Twitter: @CEBLeague

Instagram: @cebleague

Bloom is a digital marketing agency that specializes in Paid Search, Display, Social Ads, SEO, and Digital Strategy. Since 2006, Bloom has been building, managing and optimizing digital campaigns, driving growth and creating value to a growing roster of top-tier clients through proven digital tactics and innovative solutions. Bloom is a highly specialized team of 50 digital natives working out of trendy Montreal and bustling Toronto. Bloom was selected as one of Canada’s best workplaces by Great Place to Work and ranked on the Growth 500 three years in a row. For more information, visit: http://makeitbloom.com