Neo Financial Becomes Official Credit Card of the CEBL
Canadian fintech leader commits to cashback program on all CEBL ticket purchases for Neo Mastercard holders

The Canadian Elite Basketball League (CEBL) announced Wednesday the renewal of its national partnership with Canadian fintech leader Neo Financial (Neo) as the Official Credit Card of the CEBL. Neo became the first official financial partner in league history in 2024.
The partnership between Neo and the CEBL provides Canadian basketball fans with exclusive access to cashback on all ticket purchases made with a Neo Mastercard throughout the upcoming 2025 season. By purchasing tickets through
cebl.ca/neo, CEBL fans will receive 15 per cent cashback on their purchase with a Neo credit card, up to $20 off per transaction*.
For CEBL fans that don’t currently have a Neo Mastercard, a $25 sign-up bonus will be provided to any fan signing up for a new card, in addition to 15 per cent cashback on their CEBL ticket purchases*. Fans can sign-up for a Neo credit card today at
get.neofinancial.com/cebl to secure their $25 sign-up bonus.
“Excited to continue our partnership with Neo Financial as they become the Official Credit Card of the CEBL,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “This next step in our partnership creates another unique opportunity for our fans to engage with a made in Canada brand with services that make it more rewarding than ever to support Canadian basketball.”
In addition to the relaunch of the CEBL Cashback Program, Neo will be selecting one lucky CEBL fan and a guest for a VIP basketball experience of a lifetime**. The winner will receive a Grand Prize package containing a VIP trip for two to Championship Weekend in Winnipeg this August, including flights, hotel, game tickets to the Conference Finals and Championship Final, and access to the CEBL Awards and Commissioner’s Luncheon. Each CEBL ticket purchase made with a Neo credit card through
cebl.ca/neo will amplify your entries into the Neo Championship Weekend VIP Experience contest.
“We’re thrilled to once again partner with the CEBL as the official credit card and preferred payment method,” said Andrew Chau, Co-Founder and CEO at
Neo Financial. “This renewed partnership goes beyond sponsorship – it’s about investing in Canada’s future by supporting homegrown athletes and delivering better financial experiences to fans across the country. Together, we’re driving innovation in both sports and finance, helping shape a strong, more connected Canada.”
Neo is building the future of financial services for Canadians, offering its customers a modern financial experience, simplifying finances through reimagined credit card products on an easy-to-use platform. To learn more about the CEBL Cashback Program, visit
get.neofinancial.com/cebl.
The seventh season of the CEBL tips off May 11 with a total of
120 regular season games in the 2025 campaign, leading to playoffs that begin August 14.
Championship Weekend, which features the league’s top four teams during the regular season vying for the league title, will be held at Canada Life Centre in Winnipeg, August 22-24.
Season tickets, flex packs and single-game tickets are now available league wide. Ticket information for all CEBL games can be found by visiting
cebl.ca/tickets and
cebl.ca/cw25/tickets.
- CEBL -
About the CEBL
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+, TSN, TSN+, RDS, Game+ and Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
About Neo Financial
Neo Financial is a technology company building a more rewarding financial experience through reimagined spending, savings, investing, and mortgages. Founded in 2019 by the co-founders of SkipTheDishes, Neo Financial has raised more than $650 million in funding and has been recognized as Canada’s fastest growing company by The Globe and Mail and Deloitte. Neo is headquartered in Calgary, Winnipeg, and Toronto and is backed by top-tier investors across North America. Through partnerships with leading financial institutions, Neo Financial provides customers with safe and secure ways to spend (Neo Financial’s suite of credit and prepaid cards), Everyday banking products (Neo Money™), investment solutions (Neo Invest™), and low-rate mortgages (Neo Mortgage). Neo for Business powers financial solutions for Tim Hortons, Cathay Pacific, Hudson’s Bay, and over 10,000 other partners across the country. To learn more, visit neofinancial.com.
Disclaimers:
Neo Credit and Neo Secured Credit cards are issued by ATB Financial pursuant to license by Mastercard International Incorporated.
The Neo Money™ card is a prepaid Mastercard® issued by Equitable Bank pursuant to license by Mastercard International Incorporated. The Neo Money™ card is powered by the Neo Money™ account, which is provided by Concentra Bank.
*Certain conditions apply. See
www.cebl.ca/neo for terms and conditions.
**No purchase necessary. Giveaway runs until August 1, 2025. Open to residents of Canada, excluding Quebec, who are the age of majority and participate in any of the designated locations during the Giveaway Period. Odds depend on the number of entries. Skill-testing question required. Full rules at
NeoFinancial.com/CEBLChampionship.

