Sea Bears Hire Elam, Creator of Innovative Basketball Scoring Format, as Target Score Time Strategist
The Winnipeg Sea Bears are bringing in one of basketball’s most innovative minds for the upcoming Canadian Elite Basketball League (CEBL) season, announcing Monday that Dr. Nick Elam, creator of the Elam Ending (known as Target Score Time in the CEBL), will join the club as its Target Score Time strategist.
Elam will work alongside Head Coach and General Manager Mike Taylor and the Sea Bears coaching staff to analyze trends and inform late-game strategy. Known for revolutionizing how basketball games end, Elam’s expertise is expected to provide a significant competitive advantage under the CEBL’s unique format.
“Coach Taylor reached out to me during the off-season about the possibility of teaming up with the Sea Bears to refine late-game strategy,” said Elam. “As the originator of the Elam Ending format used in CEBL and many other leagues and events, it was a call I knew would come eventually, I just wasn’t sure who would be the first team to reach out. I’m grateful to Coach Taylor for bringing me on board.”
Taylor first encountered Elam’s work in 2018 while coaching Team Fredette at The Basketball Tournament (TBT), which uses the Elam Ending. The team reached the tournament’s final four in Baltimore.
“It was my first experience with the Elam Ending and I loved it,” said Taylor. “I was intrigued by the strategy, and over the past few years in the CEBL, we’ve stayed in touch. Nick would always make time to answer my questions and talk about target score time. We’re really happy to have him officially join us.”
Elam, who has spent thousands of hours researching the late-game format since first devising it in 2007, says his work with the Sea Bears will go beyond what’s been done before.
“To this point, that research has been used to make late-game play more authentic and exciting,” said Elam. “There has been an untapped element of that research that can be used to help a team win. I’m glad the Sea Bears are the first team to seek the benefits of that research directly from the source.”
Although Elam will work primarily remotely, he is expected to join the team in person during the season.
“I am absolutely thrilled for the opportunity to make at least one trip to Winnipeg this season to meet the team in person, experience a Sea Bears game live, and explore the city,” he said. “Dining and sightseeing recommendations are welcome.”
Elam’s role will include evaluating every target score time across the CEBL, identifying strategic tendencies, and helping the Sea Bears make better decisions in late-game moments.
“Ever since the Elam Ending was first implemented at TBT in 2017, I have closely monitored various late-game strategies and their effectiveness everywhere it’s been played, including the CEBL, NBA G League, NBA All-Star Game, NBA Summer League, and others,” said Elam. “I see sound strategies used, and I see unsound strategies used. While no strategy can guarantee success, I am excited to work with the Sea Bears to implement strategies that offer the best chance of winning.”
For Taylor, adding Elam is about gaining every edge possible.
“We’ve featured an excellent analytics programme the last two summers, and now we’re looking to the inventor himself to bring his expertise to our team,” he said. “Nick is creative and thinks outside the box. We aim to create an advantage in different areas of our organization, and I believe Nick will help us do that.”
The Sea Bears open their 2025 campaign with a renewed focus on precision in late-game situations, aiming to turn one of the game’s most exciting formats into a season-long advantage.
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About the Winnipeg Sea Bears
The Winnipeg Sea Bears joined the Canadian Elite Basketball League (CEBL) as an expansion franchise in 2023. The city's only professional basketball team plays out of Canada Life Centre from May to August in a 24-game regular season schedule. Winnipeg businessman and lawyer, David Asper, is the organization's owner and chairman. More information on the Sea Bears can be found at seabears.ca and @wpgseabears on Instagram, X, TikTok, LinkedIn & Facebook.
