Blog Post

Canadian Elite Basketball League Delivers Record Growth Numbers Across the Business in 2023

Oct 12, 2023

League-wide attendance up 52%, broadcast viewership hits 75% increase in year-over-year ascension



The Canadian Elite Basketball League (CEBL) revealed Thursday official record growth numbers across the business from the 2023 season, including a 52% spike in league-wide attendance and a 75% increase in total broadcast viewership. The CEBL also set new highs in yearly growth across all social media channels, digital platforms and CEBL+ content and subscribers.


Record growth highlights from the 2023 CEBL season include:


Attendance

  • Record 52% increase in total attendance over 2022
  • League record 10,580 fans at Winnipeg Sea Bears vs. Edmonton Stingers playoff game August 4 at Canada Life Centre
  • 9 out of the 10 CEBL arenas experienced at least two sold out games


Broadcast

  • Total broadcast viewership was up 75% over 2022
  • First year of TSN as the official broadcaster of the CEBL with a record 20 games on national TV
  • All national broadcasts featuring the Montreal Alliance were broadcast live on RDS
  • Estimated 3.1 million total broadcast impressions overall


Social Media

  • 88% year-over-year growth in followership across all CEBL social channels
  • Nearly 23 million total social media impressions to date in 2023


Digital Platforms

  • 82% yearly growth CEBL Mobile App downloads
  • More than 1,250,000 unique page visits to cebl.ca during the 2023 season
  • League record 14% of all website views from outside Canada


CEBL+ / OTT

  • 67% growth in CEBL+ subscribers
  • CEBL+ livestream views rose 28%
  • Record 282,100+ livestream and content views on CEBL+
  • League record 439 pieces of video content published and archived on CEBL+ platform during the 2023 season


About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73 percent of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Nine players have moved from the CEBL into the NBA following a CEBL season, and 28 CEBL players attended NBA G League training camps during October. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on InstagramTwitterTikTokLinkedInFacebook YouTube.

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