L’Alliance de Montréal promeut Larouche à la présidence de l'équipe

August 3, 2023

Larouche entre dans l’histoire en devenant la première femme présidente d’une organisation sportive professionnelle montréalaise

Montréal, QC – L’Alliance de Montréal est fière d’annoncer la promotion d’Annie Larouche au poste de présidente. Avec cette nomination, Larouche devient la première femme présidente d’une organisation sportive professionnelle à Montréal, un événement important dans l’histoire sportive de la ville. 


Dans le cadre de la structure initiale de la Ligue élite canadienne de basketball (LECB), Larouche occupait le poste de vice-présidente, opérations de la franchise de l’Alliance depuis sa création en 2021. Sous sa direction, l’Alliance a dominé la LECB en termes d’assistance et de ventes de marchandises au cours de sa saison inaugurale, consolidant ainsi sa position parmi les principales organisations sportives de Montréal.


« Annie Larouche a fait un excellent travail en tant que personne-ressource dans la LECB en préparant le lancement d’une équipe d’expansion à Montréal, puis en lançant l’Alliance de Montréal, et maintenant en renforçant sa position sur le marché québécois, a déclaré Mike Morreale, commissaire et cofondateur de la LECB. Sous son leadership, l’équipe a établi une base de partisans passionnés, a amélioré ses performances sur le terrain et a eu un impact majeur sur la scène du basketball à Montréal. Nous sommes heureux de reconnaître ses réalisations par cette promotion bien méritée au poste de présidente de l’équipe. »


En deux saisons d’existence, l’Alliance s’est classée parmi les meilleures affluences de la LECB, a réalisé une première dans la ligue avec plus de 1000 détenteurs de billets de saison en 2023, et a eu un impact important dans la communauté en participant à plus de 75 événements communautaires depuis le début de l’année.


« Ce parcours a été marqué par la passion, le dévouement et le soutien indéfectible de nos incroyables partisans et partenaires, a déclaré Larouche. Ensemble, nous avons franchi des étapes remarquables et je me réjouis de conduire l’Alliance vers un avenir encore plus radieux. Nos objectifs restent de renforcer notre présence dans la communauté, d’offrir une expérience exceptionnelle les jours de match et de faire de l’Alliance une source de fierté pour les Montréalais. Je suis reconnaissante de l’opportunité qui m’est donnée de diriger cette organisation exceptionnelle et je me réjouis à l’avance de l’aventure passionnante qui nous attend. »


Après avoir été cheerleader pour diverses équipes sportives montréalaises alors qu’elle travaillait comme greffière, notamment pour la Machine de Montréal (1992), les Dragons de Montréal (1993) et les Roadrunners de Montréal (1994-95), le parcours de Larouche sur la scène sportive professionnelle a commencé il y a plus de vingt ans lorsqu’elle a été nommée responsable de l’équipe de cheerleading des Alouettes de Montréal, ce qui a fait d’elle la plus jeune personne jamais nommée à ce poste dans la Ligue canadienne de football (LCF), à l’âge de 24 ans.


Au cours de ses 25 années de carrière au sein de l’organisation des Alouettes, Larouche a vu ses responsabilités s’accroître considérablement. Au fil des ans, elle a occupé des postes de direction clés, dont celui de directrice exécutive de la Fondation des Alouettes et des relations communautaires et directrice de l’Association des anciens Alouettes, en plus de continuer de diriger l’équipe de cheerleaders. 


Ayant consacré plus de 27 ans aux Alouettes et à l’Alliance, l’engagement indéfectible de Larouche et sa passion pour le sport ont ouvert la voie à son nouveau rôle de présidente de l’Alliance de Montréal. En tant que première femme présidente d’une organisation sportive professionnelle montréalaise, la nomination d’Annie Larouche marque une étape importante pour le progrès des femmes dans l’industrie du sport. 


À propos de l’Alliance de Montréal

L’Alliance de Montréal est une équipe de basketball professionnelle qui évolue dans la Ligue élite canadienne de basketball (LECB). L’équipe a complété sa deuxième saison dans la LECB en juillet 2023 et joue tous ses matchs à domicile à l’Auditorium de Verdun. Retrouvez plus d’informations sur l’équipe au www.alliancemontreal.ca et sur médias sociaux, sur Instagram, YouTube et TikTok (@alliancemontreal), Twitter (@mtl_alliance), LinkedIn et Facebook (Montréal Alliance). 


À propos de la LECB 

Une ligue créée par des Canadiens pour des Canadiens avec pour mission de former des joueurs, des entraîneurs, des dirigeants sportifs et des arbitres canadiens, la LECB peut se vanter d’avoir le plus haut pourcentage de joueurs canadiens de toutes les ligues professionnelles du pays avec 71 pour cent de ses effectifs de 2022 qui sont canadiens. Les joueurs apportent leur expérience de la NBA, de la NBA G League, des meilleures ligues professionnelles internationales, du programme de l’équipe nationale canadienne et des meilleurs programmes de la NCAA ainsi que du U Sports. Neuf joueurs sont passés de la LECB à la NBA après une saison dans la LECB, et 28 joueurs de la LECB ont participé à des camps d’entraînements de la NBA G League en octobre dernier. La saison de la LECB se déroule de mai à août. Plus d’informations sur la LECB sont disponibles sur CEBL.ca et @cebleague sur Instagram, Twitter, TikTok, LinkedIn, Facebook et YouTube.

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Instead, he played his way on, convincing a coach to let him try out and earning twice-weekly practices. Quickly, two became five. Eventually, Babyk played on his high school team, won a provincial championship, then continued down the basketball path until a hard fall damaged his shoulders. “I have a problem three months, I can't move my shoulders and I understand I can't play after this, but I love basketball, what I can do the next step?” Babyk wondered. “I said, OK, I'm trying to ref.” Babyk showed up to his first game as a referee without a whistle – luckily, an older ref had an extra one and gave it to Babyk. He still remembers that first whistle, though 27 years later, it’s no longer in use. Meanwhile, Babyk also took up a position as general manager of the Ukraine women’s 3x3 team, which won silver at the world championships in China in 2016. Six years later, Russia invaded Ukraine. Suddenly, basketball suddenly took a back seat. The Babyks — who owned house, a store and two cars — suddenly had nothing. “We had everything. That's why I have three kids. I can give my kids what I want, you know? But when the war started, we lost this all,” Babyk said. Iulia, Bogdan and Ieva fled to Bulgaria, then to Vancouver, where they were welcomed by a host family. Andrii and Dima stayed behind in Kiev in an underground bunker for eight months. When they finally arrived in Vancouver, Ieva, then just two years old, did not recognize her dad. “She forgot my face, she doesn't know who I am. It's really heavy because [on FaceTime] she sees me and it's different when she sees me in life. And we cried, me, my kids. It's really heavy,” Babyk said. Iulia questioned her husband for not fighting in the war. “My wife asked me, ‘what are you doing? The war has started.’ I said, I need to help you save the kids.” Just before he got on a plane himself, Andrii made sure to find someone connected to Canadian basketball to get a foot in the door. Once he got settled, he sent a letter to the CEBL: … War is a dreadful experience. I am grateful that my large family, including my wife and three children, is safe in Canada and can sleep in beds, not in basements. … I aspire to return to refereeing at a high level and would be grateful for the opportunity to join your team. … Thank you for spending your time on me! I will justify what you give me the opportunity to become a part of the team. … It's now been three years since the Babyks first began arriving in Canada. Andrii has worked for Uber and Doordash as well as in construction. The family now lives in its own apartment near its original host. All the while, Babyk has stayed in touch with basketball, reffing in whatever leagues will let him on the court. Mike Thomson, a member of the CEBL Referee Advisory Team, said it didn’t take much longer than 10 minutes to recognize Babyk’s talent after he first saw him at a training camp. “You're always looking for somebody that can be adaptable, can be flexible and can learn very quickly,” Thomson explained. On the court, Babyk demonstrated a knack for discerning between contact with consequence and run-of-the-mill in-game physicality, Thomson said. “Andrii's game didn't need to get better. Andrii just needed to be comfortable in an environment that was culturally different,” Thomson said. “As a referee on the floor, he may not be able to respond as quickly and concisely verbally as somebody that, English is their first language. So he has to do it by demonstrating that he has a deep understanding of the game and earn respect immediately by showing that he understands the game.” Apparently, Babyk’s talents are genetic, too. Dima has also taken a liking to the ref stripes – he will work some CEBL games this season at the scorer’s table. But Thomson has higher aspirations for Dima. “There are no more than a small handful of officials in Canada that have the level of potential that Dima has. When you see Dima on the floor, you immediately go, that guy's a referee. Dima actually has the ‘it factor’ with him. He carries himself like a referee,” Thomson said. Babyk had a slightly different take on Dima. “I'm really critical father. Because Canada is really different culture. For me, when Dima have a mistake, I tell him. You need to do [this], need to do that. ‘Father, why you tell me that?’ Because I want to help.” Babyk worked his first CEBL game during pre-season last year. “I realized that this is a chance for me to show my boys Dima and Bogdan by my example — everything in life is possible — I CAN BE IN BASKETBALL - I CAN BE PART OF CANADIAN BASKETBALL AND BENEFIT AS A REFEREE,” he said in a text message. 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