Booster Juice Becomes Official Partner of the CEBL

May 16, 2024

The Canadian Elite Basketball League (CEBL) and Booster Juice, Canada's original juice and smoothie bar, announced Thursday a partnership naming Booster Juice as the Official Smoothie of the CEBL for the upcoming 2024 season. 

 

Booster Juice, a partner and supporter of the CEBL at 2023 Championship Weekend in Vancouver, will now engage in a league-wide, season-long campaign across all CEBL markets. This partnership further builds on Booster Juice's ongoing commitment to creating healthy and vibrant communities across Canada, and officially aligns two truly Canadian brands. 

 

As part of this national partnership, Booster Juice will promote its delicious, nutritious smoothies that are perfectly suited for an active lifestyle by aligning with elite CEBL performances as the presenting partner of the Player of the Game on all 107 CEBL broadcasts during the 2024 season. 

 

“We are proud to expand our partnership with Booster Juice in 2024 as they continue to support the CEBL and basketball in Canada,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Their vision and commitment to promoting healthy and active lifestyles in our communities across the country aligns perfectly with ours, and we’re pleased to be working with them in an increased capacity this season.” 

 

“The CEBL has been growing tremendously and fills that need for competitive basketball in Canada, and we are proud to be a part of it as the Official Smoothie of the CEBL,” said Booster Juice President and CEO, Dale Wishewan. “We hope with this partnership we can help fuel their continued mission to develop Canadian players, coaches, sports executives, and referees.” 

 

The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers in a nationally televised (TSN) game at Scotiabank Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets

 

More than 50 CEBL games will be broadcast live nationally on TSN and Game+ this season. Fans can also livestream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices. 

 

- CEBL - 

 

About the CEBL 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube

 

About Booster Juice 

In 1999, Booster Juice opened its first store in Sherwood Park, Alberta. The response was enormous. Since then, Booster Juice has taken off and now, approaching their 25th Anniversary, they continue to satisfy millions of smoothie lovers with over 450 locations across Canada. Booster Juice stays on the move with flexible opportunities for franchise partners and innovative new premium products and unique ingredients from around the world. Visit www.boosterjuice.com for more on their smoothies, juices, shots, and food items. You can also follow them on Instagram, Twitter, TikTok, Facebook

January 27, 2026
Welcome to the Canadian Elite Basketball League, Shannon Davidson. Davidson brings decades of leadership and strategic integration across the sport and corporate worlds. Her wide-ranging experience strengthens our ability to execute, scale, and lead with purpose.
January 26, 2026
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January 13, 2026
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January 8, 2026
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