Canadian Elite Basketball League and OLG Renew Sponsorship For Third Season Under Lotto Max and PROLINE Brands

Today, the Canadian Elite Basketball League (CEBL) announced the renewal of Ontario Lottery and Gaming Corporation's (OLG) official sponsorship for a third consecutive season. During the 2026 season, OLG will continue to enhance excitement for CEBL fans across Ontario.
Through OLG’s sponsorship of the CEBL and its four Ontario clubs – the Brampton Honey Badgers, Niagara River Lions, Ottawa BlackJacks and Scarborough Shooting Stars – LOTTO MAX will once again serve as the Official Lottery of the CEBL and the presenting partner of the Eastern Conference and Eastern Conference Playoffs. PROLINE remains the Official Retail Sportsbook of the league and its four Ontario-based teams.
"It’s been an exciting year for both LOTTO MAX and PROLINE, and we’re looking forward to bringing that momentum to CEBL fans this season,” said Andrew Darley, VP Lottery Product at OLG. “Continuing our sponsorship gives us an opportunity to showcase our support for Ontario, while also leveling up the fan experience and celebrating their love of sport.”
Just this month, the new LOTTO MAX launched with more prizes to win and jackpots that can grow up to $90 million. And earlier this year, OLG rolled out a new PROLINE platform providing a better playing experience with more choice and more ways to play. Through fan-centric, in-game promotions, CEBL fans can learn about these upgrades, and how by playing with OLG, they are helping give back to people and communities across Ontario.
“OLG has a long-standing commitment to communities across Ontario, and that aligns perfectly with what we’re building at the CEBL,” said CEBL President and CEO Ty Mazereeuw. “This partnership supports the continued growth of our league while creating more ways for fans across the province to connect with the game.”
For the full 2026 CEBL schedule, visit
cebl.ca/schedule. Details on the league’s new playoff format are available at
cebl.ca/playoffs, and ticket information for all CEBL games can be found at
cebl.ca/tickets.
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About the Canadian Elite Basketball League
The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide.
The league boasts the youngest fan base in Canadian professional sport, half under 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting authentically with a new generation of fans and expanding basketball’s cultural footprint across Canada.
The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL has become a proven pathway for top basketball talent and a summer hub for fast-paced, high-energy fan excitement.
About OLG
OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. OLG has been giving back to Ontario since 1975, generating approximately $64 billion for the people and the Province to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year profits from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.









