Electrolit Becomes Official Hydration Partner of the CEBL and Presenting Partner of Training Camps
New national partnership aims to keep the CEBL players hydrated and at peak performance on and off the court
The Canadian Elite Basketball League (CEBL) and Electrolit unveiled Tuesday a multi-year partnership that establishes Electrolit® as the Official Hydration Partner of the CEBL and its 10 member clubs.
Electrolit's role as the Official Hydration Partner of the CEBL ensures all 10 CEBL teams have access to premium hydration products, reflecting the league's dedication to player health and peak performance. Electrolit’s scientific formula, great taste and variety of flavors will provide an essential resource for athletes and coaches, ensuring they are hydrated and ready to compete and the highest level.
“Our partnership with Electrolit is a testament to our shared commitment to excellence and elite athletic performance both on and off the court,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Hydration plays a vital role in performance, injury prevention and recovery for all athletes competing at any level. By integrating high-quality hydration solutions league-wide, we're able to offer our players a premium hydration solution that will allow them to consistently perform at their peak.”
As part of this partnership, Electrolit becomes the presenting partner of all CEBL training camps where players will get their first sample of Electrolit products. 2024 CEBL Training Camps, presented by Electrolit, open across the league in mid-May.
The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers in a nationally televised (TSN) game at Scotiabank Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets.
More than 50 CEBL games will be broadcast live nationally on TSN and Game+ this season. Fans can also livestream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices.
About the CEBL
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
About Electrolit
Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes & partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Electrolit is currently offered in national grocery, convenience, and online channels across the country, including Circle K, 7-Eleven, Amazon, and more. Electrolit is manufactured and owned by PISA® Farmacéutica, one of the largest pharmaceutical companies in Mexico and Latin America. For more information, please visit Electrolit.ca.