L’Alliance de Montréal annonce la nomination de Mark Weightman au poste de gouverneur

The Montreal Alliance is pleased to announce the appointment of Mark Weightman as Governor of Montreal’s professional basketball club in the Canadian Elite Basketball League (CEBL). With over 30 years of experience in professional sports, Weightman returns to a role he previously held from 2021 to 2023. In his new position, he will oversee the strategic direction of the organization and ensure the continued strengthening of its foundations as the team prepares to enter a new stage of growth within Quebec’s professional sports landscape. Now entering its fifth season in the CEBL, the Alliance embarks on a phase defined by ambition, stability, and long-term success. "The addition of Mark to the organization is a crucial step in the growth of the Montreal Alliance,” said Léo Bouisson, co-owner of the team since January 2025. “There are very few people in Quebec with as much experience and expertise in the world of professional sports and live events.” “We have clearly reached a new level of maturity, and the future of our professional basketball franchise is now taking shape with clarity and optimism for the years ahead,” added co-owner Ian-Philip Paul-Hus. An experienced leader in professional sports Renowned for his strategic vision and ability to build and revitalize sports organizations, Mark Weightman has worked across several professional leagues, notably in football and hockey. President and CEO of the Montreal Alouettes on two occasions (2013–2016, 2023–2025), he also devoted 23 years of service to the organization, leading several major initiatives including the expansion of Percival Molson Stadium and the organization of the 2001 and 2008 Grey Cups in Montreal. Beyond football, Weightman led the Laval Rocket (AHL) and Place Bell from 2018 to 2020, then oversaw the creation of the Trois-Rivières Lions (ECHL), an affiliate of the Montreal Canadiens, which he presided over from 2020 to 2023. He was instrumental in bringing professional basketball to Montreal and spearheaded the creation of the Montreal Alliance franchise in 2021, marking the CEBL’s expansion into Quebec. His expertise has also been sought internationally, where he contributed to the restructuring of top-tier hockey clubs in Switzerland (National League) and Sweden (Swedish Hockey League). A return driven by passion and continuity “I am proud to return to the Montreal Alliance, an organization that I helped build and that has tremendous potential,” said Mark Weightman. “Basketball is experiencing phenomenal growth in Quebec, and our goal is to establish the Alliance as a lasting pillar in Montreal’s sports landscape.” About Mark Weightman In addition to his role as Governor of the Alliance, Weightman also works as a consultant, supporting various professional sports organizations in their development, governance, and commercial strategy.

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced today that Al Whitley, former NBA executive and general manager of the Texas Legends (NBA G League affiliate of the Dallas Mavericks), has joined the franchise as chief executive officer (CEO). Whitley brings more than two decades of experience in professional basketball, having spent 22 years within the Dallas Mavericks organization, where he helped drive basketball operations at the highest level. His leadership has been defined by his commitment to creating a winning culture, fostering relationships, and developing talent on and off the court. Born in Belleville, Ontario and raised in Victoria, British Columbia, Whitley discovered his passion for basketball alongside childhood friend and NBA legend Steve Nash. After playing college basketball at the University of New Brunswick, Whitley began his professional career with the Dallas Mavericks in 2001 in their marketing department, before quickly transitioning to basketball operations. As a special advisor to former Mavericks Majority Owner Mark Cuban, Whitley played a pivotal role in the franchise’s success, including its historic 2011 NBA Championship. That experience, he says, gave him firsthand insight into “what it truly takes to build and sustain a championship team and culture.” In 2017, Whitley was named general manager and vice president of basketball operations for the Texas Legends, where he oversaw all aspects of the organization - from basketball operations and scouting, to business development and community engagement - leading the team to its first-ever playoff win. “I am incredibly grateful and excited for this opportunity to help lead the Brampton Honey Badgers back to championship form - both on the court and in the community,” said Whitley. “I want to sincerely thank our owner, Leonard Asper, for his trust and commitment. Being born and raised in Canada, this is a full-circle moment for my family and me. Coming back home to help guide, develop, and grow the Brampton Honey Badgers of the CEBL is not only an honour - it’s a privilege and a challenge I wholeheartedly embrace.” Throughout his NBA career, Whitley has worked with some of the game’s most influential figures, including Mark Cuban, Donn Nelson, Rick Carlisle, Donnie Nelson and legendary players such as Steve Nash, Dirk Nowitzki, Jason Kidd, Vince Carter, and Luka Dončić. “When I acquired the Honey Badgers, I committed to creating a winning team that also serves as a pillar of its community,” said Leonard Asper, owner of the Brampton Honey Badgers. “Al Whitley’s track record and reputation leave me no doubt that he is the right person to fulfill that mission. We are extremely fortunate that he is making this commitment to Brampton, and I thank him for his trust in us.” As CEO, Whitley aims to elevate the Honey Badgers organization both competitively and culturally - building a championship-caliber roster, enhancing fan engagement, and strengthening the team’s ties within the community. Honey Badgers fans can look forward to an exciting offseason filled with community events leading up to the 2026 CEBL season tip-off in May. Details on 2026 season ticket packages will be announced soon. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca .

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