Media Industry Leader Asper Purchases Brampton Honey Badgers
Canadian lawyer, entrepreneur, and Chief Executive Officer of Anthem Sports & Entertainment becomes new owner of CEBL club
The Canadian Elite Basketball League (CEBL) announced Tuesday that Leonard Asper, Canadian lawyer, entrepreneur, and Chief Executive Officer of Anthem Sports & Entertainment, has purchased the Brampton Honey Badgers. The team was formerly owned by the CEBL.
Following the franchise’s second season after relocating to Brampton from Hamilton in November 2022, Asper’s leadership and guidance will aim to elevate the organization to new heights on the court and in the local community.
“With a lifelong history of playing, investing in, producing, broadcasting and consuming sports, I had looked at dozens of opportunities for a direct ownership opportunity,” said Asper. “On so many levels, ranging from the sport of basketball, the league itself, the ownership and management group, the amazing city of Brampton and Anthem’s pre-existing relationship with the league, everything pointed to this being an opportunity to do well and to do good.”
Asper is the majority shareholder of Anthem Sports & Entertainment Inc., a global media company that operates media platforms that target passionate communities including AXS TV, HDNet Movies, Game TV, Gravitas Ventures, and soon the Hollywood Suite’s 4 movie channels which await regulatory approval from the CRTC.
In the area of Sports, Anthem operates Fight Network, TNA Wrestling, Invicta FC, GameTV, and Game+ and produces or broadcasts close to 1,000 hours of live sports content per year from all over North America. Anthem also operates the TNA+ subscription service.
Prior to founding Anthem, Asper was Chief Executive Officer of Canwest Global Communications Corp., a position he held for more than a decade. At Canwest Asper was a major broadcaster channels in Canada and internationally, including premium sporting events such as the NFL and the Masters Golf tournament, Australia’s National Basketball League and Australian Rules Football (AFL), and it operated channels including Xtreme Sports Network and Fox Sportsworld Canada which produced a globally distributed soccer/football program from its studios in Winnipeg. Canwest also started Australia’s first over the air sports channel, One Sport.
He is also the past chairman of The Asper Foundation, the founder of the Joshua Foundation, and a member of the Board of Governors of the Saul and Claribel Simkin Centre, a seniors’ housing complex in Winnipeg, MB.
“Leonard Asper is a terrific addition to the CEBL and we are fortunate to add another high-profile team owner with strong business acumen and commitment to the community,” said Mike Morreale, Commissioner & Co-Founder of the Canadian Elite Basketball League. “The league continues to grow into a premium destination for players, fans, sponsors, and owners who share the vision of Canadian basketball and the desire to grow the game right here in our own backyard. I look forward to working with Leonard and our other ownership groups to amplify the CEBL from coast-to-coast.”
In just two seasons, the Honey Badgers organization has created deep roots in Brampton through strong relationships with stakeholders, grassroots sports organizations, community groups, and individuals who work, live, and play in the city.
“I am thrilled to welcome Leonard Asper as the new owner of the Brampton Honey Badgers,” said Josie Pingitore, President of the Brampton Honey Badgers. “Leonard’s passion for entertainment, commitment to community, and track record of success make him the perfect fit to lead our franchise into an exciting new era. His vision and leadership will not only strengthen our organization but also deepen our connection with fans and partners throughout Brampton and beyond. We look forward to working together to build on the momentum we’ve created and continue to grow the game of basketball in our community.”
David Asper, older brother of Leonard, is the Owner and Chairman of the CEBL’s Winnipeg Sea Bears.
“With my brother David already an owner in Winnipeg, and having attended games in Scarborough, the exciting play, the opportunity to support Canadian athletes, entertain fans and create a global sports property that shines a light on Canada was irresistible,” added Asper. “And that will be the last nice thing I say about my brother until August when the season concludes.”
Brampton’s 2025 campaign opens on the road May 18 against the Montreal Alliance, followed by a visit to the nation’s capital May 21 to take on the Ottawa BlackJacks. The Honey Badgers will then return home to host the Scarborough Shooting Stars on May 25 in the club’s home opener.
Ticket packages to catch all of the action at the CAA Centre are now available, including
season tickets,
half season pack,
group experiences, and more! Visit
honeybadgers.ca/tickets or contact
[email protected] for more information.
In 2025, the CEBL will embark on its
longest season in league history, tipping off Sunday, May 11 at 4 p.m. MT / 6 p.m. ET when the Edmonton Stingers host provincial rival the Calgary Surge at Edmonton EXPO Centre. The season will culminate at 2025 Championship Weekend (CW25) in Winnipeg which runs August 21-24, featuring three games at Canada Life Centre, including the Conference Finals doubleheader Friday, August 22 and the CEBL Championship Final on Sunday, August 24.
Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting
cebl.ca/tickets.
- CEBL -
About the CEBL
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+, TSN, TSN+, RDS, Game+ and Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit
honeybadgers.ca.
