NBA-Experienced Cerda, Brampton Agree to Terms on Head Coaching Role

February 13, 2026

Cerda is currently an Assistant Coach in the Los Angeles Lakers organization.

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are thrilled to announce that Alex Cerda and the Honey Badgers agree to terms to make Cerda their new head coach. Cerda will join the club with 10 years of NBA experience, including two seasons as an assistant video coordinator with the Los Angeles Clippers (2018-2020). Cerda will officially join the Honey Badgers after completing his third season with the South Bay Lakers (Los Angeles Lakers G League affiliate) where he is serving as an assistant coach. 


Alex’s professional journey began in 2016 as the head video coordinator and player development coach with the Indiana Mad Ants of the NBA G League. From there, he climbed his way up the coaching rankings, transitioning over to the NBA and working for the Los Angeles Clippers. In 2021, Cerda reached a new level of coaching as an assistant coach & offensive coordinator for the Texas Legends of the NBA G League before joining the South Bay Lakers in his current role. 


“I could not be more excited to make my head coaching debut in Brampton and the CEBL,” said Cerda. “I am grateful to have been given the opportunity to spearhead this team as they enter a new era. I am looking forward to working with Al [Whitley], Jermaine [Anderson], and John [Ross] to put together a roster we believe will embody the new culture we are building, and thrive in it as well. I can’t wait to see you all around the Peel Region and at the CAA Centre this season!” 


Cerda has also operated a player development training program in Dallas. Here, he spent the offseason training the likes of Canada’s own AJ Lawson (Toronto Raptors), along with Jericho Sims (Milwaukee Bucks), Shake Milton (359 NBA games played), Jared Butler (148 NBA games played), and many more. 


Cerda describes his coaching style as focused, detail-oriented and data-driven. Offensively, he has a very impressive resume, leading the 2022-23 Texas Legends to the G League’s number-one offensive rating (118.9), points per chance (1.066), effective field goal percentage (60.3%), and three-point percentage (41.2%). His offensive philosophy is for the Honey Badgers to create the highest percentage shot possible on every possession by playing an analytically progressive brand of basketball. 


On defense, Cerda wants to implement a tough, yet high-IQ style of play, pushing players to do their job one possession at a time. As a defensive coach for the 2024-25 South Bay Lakers, Cerda got the Lakers to the number-five defensive rating (105.3), number-four opponent effective field goal percentage (52.1%), and number-eight turnover percentage (18%) during the G League’s Tip-Off Tournament.


“This is a very important year for Honey Badgers basketball, and I am confident that Alex is the person for this job,” said Honey Badgers CEO Al Whitley. “His ability to lead, manage and motivate, along with his rare blend of high-level NBA experience make Coach Cerda an incredible asset for our entire organization and I look forward to reuniting with him on this next chapter of his professional career. We are grateful for his commitment and trust in what we are building in Brampton!” 


On a personal note, Cerda attended the University of Texas at Austin and graduated with a Bachelor’s degree in Kinesiology. While at UT Austin, Cerda was also the men’s basketball team’s manager where he got an early start in the coaching business by helping out with drills and player development workouts. 


"Alex is exactly the kind of coach who represents this organization's values and focus on winning  championships," said Team Owner Leonard Asper. "I am so proud of the front office we have built and the people that they continue to attract to this organization. Honey Badgers and CEBL fans should be excited about the team that will be representing Honey Badgers basketball both on and off the court as we move into the upcoming season.” 


 The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. 


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About the Brampton Honey Badgers 

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

Vancouver Bandits Make Impactful Community Visits in the Okanagan

February 12, 2026
The Vancouver Bandits, BC’s professional basketball team in the Canadian Elite Basketball League (CEBL), are committed to making a positive impact through basketball and growing the game across British Columbia, and this dedication was highlighted this past week in Kelowna and the Okanagan area. Coming off the recent announcement of Kelowna HOOPFEST, a brand-new basketball festival featuring a CEBL neutral-site home game in partnership with the City of Kelowna, Bandits head coach Kyle Julius spent time at five Okanagan-area secondary schools and both of Kelowna’s post-secondary men’s basketball teams, as part of the Vancouver Bandits third-annual Bandits School Tour. Julius and Bandits staff visited Mount Boucherie Secondary School, Immaculata Regional High School, Okanagan Mission Secondary, Rutland Secondary School and Kelowna Secondary, as well as the men’s basketball teams at UBC Okanagan and Okanagan College, providing dedicated and tailored practices along with motivational talks and training materials. Launched in 2023, the Bandits School Tour is supported by the Bandits Community Foundation, Preston Chevrolet and Envision Financial and offers a unique opportunity for student-athletes and volunteer coaches to learn directly from BC’s only professional basketball coach. “What stood out most during our visit was the impact basketball can have when it is rooted in mentorship and connection; it is clear how vibrant the basketball and business ecosystem is in the Okanagan,” said Bandits team president Dylan Kular. “We are thankful to the Okanagan and Kelowna communities for welcoming us so openly, and this is only the beginning. We are committed to being present and intentional in the lead-up to Kelowna HOOPFEST from June 5th to 7th.” In addition to the Bandits School Tour, Julius and members of Bandits staff had the opportunity to connect with various Okanagan business, media and community leaders, including attending the 51st annual Western Canada Tournament at Kelowna Secondary and a Kelowna Rockets hockey game. ###

Montréal Announces Return of Hometown Star Guerrier

February 11, 2026
Montréal native and team captain returns after a standout 2025 season with the Alliance

Montréal annonce le retour de la vedette locale Guerrier

February 11, 2026
Le Montréalais d'origine et capitaine de l'équipe fait son retour après une saison 2025 exceptionnelle avec l'Alliance.

Veteran Guard Tate Returns to Nation's Capital

February 10, 2026
The franchise's leader in games played and three-pointers made returns to Ottawa for 2026.

Le vétéran de la garde Tate revient dans la capitale nationale

February 10, 2026
Le meneur de la franchise en matchs disputés et en tirs à trois points retourne à Ottawa pour 2026.

Canadian Elite Basketball League Re-Introduces Saskatoon Mamba Franchise

February 4, 2026
One of the league’s original franchises gets a bold new brand identity, new home venue, and new ownership group.

BlackJacks Team Up with Bell Let's Talk for Second School Day Game

February 4, 2026
Students from across the Capital Region set to fill the stands at TD Place on Wednesday, May 6, 2026 at 10:30am.

Les BlackJacks s’associent avec Bell pour la cause pour leur deuxième match scolaire

February 4, 2026
Des élèves de toute la région de la capitale sont attendus pour remplir les gradins au TD Place le mercredi 6 mai 2026 à 10 h 30. 

Winnipeg's Akot Returns to Sea Bears

February 3, 2026
The Winnipeg product continues his hometown journey with a return for the 2026 CEBL season

Vancouver Partners with City of Kelowna to Host Neutral-Site Home Game

February 3, 2026
The Vancouver Bandits and the City of Kelowna announced today that the club will host its first neutral-site home game in franchise history when it faces Saskatchewan Professional Basketball Club on Saturday, June 6, with tip-off set for 6:00 p.m. PT at Prospera Place in Kelowna. This Canadian Elite Basketball League (CEBL) matchup will serve as the marquee event of Kelowna HOOPFEST, a new basketball festival presented in partnership with the City of Kelowna designed to celebrate basketball at every level. Kelowna HOOPFEST will feature the Vancouver Bandits vs. Saskatchewan Professional Basketball Club, a youth 5x5 tournament, a coaching clinic, and additional programming to be announced. “This is a historic moment for our club and for professional basketball in British Columbia,” said Vancouver Bandits team president Dylan Kular. “We are bringing the same incredible energy our Bandits fans get at Envision Financial Court at Langley Events Centre. Fans can expect fast-paced, high-energy basketball paired with an electric game-day atmosphere, and a fan-first experience that will bring communities together inside and outside the arena. Bringing our first neutral-site home game to Kelowna as part of Kelowna HOOPFEST is about growing the game and connecting with new communities.” Kelowna HOOPFEST reflects the City of Kelowna’s continued investment in hosting major sporting events that strengthen connection, inspire youth participation, and drive economic impact. “Kelowna is excited to host the Vancouver Bandits and Saskatchewan Professional Basketball Club at Prospera Place,” said Mayor Tom Dyas. “Kelowna continues to build its reputation as a premier event-hosting city, and we are proud to welcome the Canadian Elite Basketball League to our community. The first-ever Kelowna HOOPFEST and surrounding events will bring people to our city, support local businesses, and provide a boost to our local economy.” The multi-day event represents an important step in expanding the reach of both professional basketball and the CEBL across Canada. “Bringing high-energy basketball from some of Canada’s most dynamic players into our communities across the country is what defines our league,” said CEBL President Tyler Mazereeuw. “The Vancouver Bandits will be turning Kelowna into a multi-day Canadian Elite Basketball League experience, giving residents of Kelowna a firsthand look at the energy and passion that is driving our rapidly growing fanbase from coast to coast.” Tickets for Vancouver Bandits vs. Saskatchewan Professional Basketball Club at Kelowna HOOPFEST are on sale now. Additional details surrounding Kelowna HOOPFEST programming will be announced in the coming weeks. More information and tickets are available at thebandits.ca. ### About the Vancouver Bandits: The Vancouver Bandits are British Columbia’s professional basketball team. As the westernmost club in the Canadian Elite Basketball League (CEBL), the Bandits offer an entertainment experience that combines a fast-paced game day atmosphere with a presentation of some of Canada’s top professional athletes within a world-class venue at Envision Financial Court at Langley Events Centre (LEC), while also being committed to growing the game of basketball by fostering meaningful community connections through youth programming, events, and partnerships.