Prairie Toyota Dealers Becomes Official Western Conference Automotive Partner of CEBL

The Canadian Elite Basketball League (CEBL) and Prairie Toyota Dealers announced Wednesday a new partnership that will see Toyota become the league’s first automotive partner. As part of the landmark partnership, Prairie Toyota Dealers will be the Official Automotive Partner of the CEBL’s Western Conference and the presenting partner of the CEBL’s Western Conference Playoffs.

“Toyota has a rich history of supporting Canadian sports, including a long-standing commitment to Canadian basketball,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “We are so pleased to see that investment grow to include the CEBL and our teams in the Western Conference and welcome the addition of Prairie Toyota Dealers as our groundbreaking first automotive partner.”

With Prairie Toyota Dealers as the presenting partner of the CEBL’s Western Conference Playoffs, fans will be introduced to the Toyota Fan Zone, a branded experiential seating section providing fans with access exclusive contests and promotions throughout each playoff game. CEBL fans in the Prairies will also have access to money-can’t-buy CEBL experiences as part of Prairie Toyota Dealers commitment to enhance the CEBL fans experience through this partnership.

“The freedom to move and how it comes to life in sports has always been important to Toyota,” said Chris Schulz of Prairie Toyota Dealers. “Each dealer is committed to supporting initiatives at the heart of their community, and we’re proud that we can be CEBL’s first automotive partner. Together, we are excited to elevate the experience even further both on and off the court.”

Prairie Toyota Dealers represents 37 dealerships located in Manitoba, Saskatchewan and Alberta. Maintaining quality connections with people is as important as selling quality cars. Each dealership supports a worthy cause or hosts an event of their choosing that they know is close to their community’s heart.

The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers at the Scotiabank Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games can be found by visiting cebl.ca/tickets.

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About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Prairie Toyota Dealers

Prairie Toyota Dealers is a network of 37 dealers in 26 cities across the Prairies, consisting of dealers in Manitoba, Saskatchewan and Alberta. A consistent award winner for product quality and ownership satisfaction, Prairie Toyota is also committed to supporting basketball and all sports across the Prairies and the local communities that it operates in. Toyota has sold over six million vehicles in Canada and is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. Toyota also operates two manufacturing facilities in Canada and has produced more than nine million vehicles nationwide. For more information, please visit toyota.ca.