Ross Joins Honey Badgers as Assistant General Manager

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are excited to announce John Ross as assistant general manager. John has spent the better part of the past two decades working in basketball, highlighted by over 14 years with the Portland Trail Blazers and more recently as an assistant coach with the Western Conference Champion Calgary Surge in 2025.
With Portland, John worked as a video coordinator with both the coaching and scouting staff. He played a pivotal role in the organization's 2009-2011 stretch of playoff appearances, and also their rebuild starting with the draft acquisitions of Damian Lillard and CJ McCollum. This backcourt duo was the catalyst for eight consecutive playoff appearances between 2014-2021, including a Western Conference Finals appearance in 2019.
“Basketball is one of my deepest passions, and I am very grateful to be able to continue my career in this game with the Honey Badgers,” said Ross. “I could not be more excited to work alongside Al [Whitley] and Jermaine [Anderson] to help put together a team that will not only excel on the court, but also in the Peel and Brampton community.”
Since moving on from the Trail Blazers in 2022, John has expanded his work experience to both coaching, and teaching. As an assistant coach with the Calgary Surge in 2025, he helped lift the Surge to their second finals appearance in franchise history, after posting a 17-7 record on the season.
In terms of teaching, John founded an organization called GET IN THE GAME 101, an educational resource designed to assist young adults in answering the question “What do I do to get a job in the NBA?”. Here, John provides his insights into what it takes to move your career into the biggest stage that basketball has to offer. You can follow his substack
here to read more.
Beyond basketball, John is a humanitarian, serving at-risk children for over a decade in Zimbabwe and making multiple visits to Ukraine to support refugee relief.
“John’s high-level experience, combined with his understanding of what it means to help others, fits with what we are looking for in our organization,” said Honey Badgers CEO Al Whitley. “We are excited to have John assist in leading our basketball operations staff going forward and are confident that he is going to help us in promoting selflessness and winning.”
Season tickets for the 2026 Honey Badgers season are on sale now at
honeybadgers.ca. Keep an eye out for the Honey Badgers staff and Hammer around the Brampton and Peel community throughout the offseason for potential prizes and giveaways!
###
About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.










