Tyler “Ty” Mazereeuw is the first-ever President of the Canadian Elite Basketball League, appointed to the role May 1, 2025.

A distinguished business leader and established executive in the Canadian sports sector, Mazereeuw brings a collaborative mindset to driving key strategic initiatives, with a focus on leading and strengthening the league’s sales and marketing efforts to elevate its commercial presence.

With more than two decades of dynamic experience focused on innovation and revenue growth in the sports and entertainment industry, Mazereeuw has built numerous high-impact partnerships between Canada’s leading properties and brands across the sports and entertainment landscape. He has held senior roles with several prominent organizations, including the Canadian Football League (CFL), IMG, and Molson Sports & Entertainment.

Recognized as a thought leader and named one of Canada’s Top 5 Under 40 in Sports Business, Mazereeuw delivers a strategic and innovative approach to commercial growth, business development, and building lasting relationships with key stakeholders. Over a 12-year career with the CFL, he held progressively senior leadership roles, most recently serving as Chief Commercial Officer, where he oversaw revenue, marketing, and data strategy across broadcast, sponsorship, ticketing, licensing, brand, and digital platforms.

Mazereeuw has also contributed to industry development as a board member, speaker, and former head of the Education Committee at the Sponsorship Marketing Council of Canada (SMCC).