Blog Post

BetVictor Becomes Official Sports Betting Partner of the Canadian Elite Basketball League

May 18, 2023

The Canadian Elite Basketball League (CEBL) and BetVictor announced today a national partnership that will see the international sports book align with the CEBL as its official Sports Betting Partner for the 2023 season as it expands its presence in Ontario and across Canada. The partnership will include a groundbreaking sports betting experience for CEBL fans across its broadcasts and media platforms.


BetVictor is a licensed and regulated online gaming operator in Ontario and is the official sportsbook for CEBL fans looking to wager on games this season. In parallel with this announcement, BetVictor has launched odds for the 2023 CEBL season, including 2023 Championship odds:


“This partnership with BetVictor will not only offer cutting-edge online gaming experience to users but also an increased awareness of the CEBL brand globally," said Mike Morreale, CEO and Co-Founder, CEBL. “We look forward to bringing this personalized sports betting experience to basketball fans across Canada for all 107 games this season”. 


“I am proud to announce our sponsorship of the CEBL. We are thrilled to be a part of this exciting basketball league and to support the continued growth of basketball in Canada,” said Samuel Boswell of BetVictor. “This partnership provides us with a unique opportunity to connect with Canadian basketball fans and showcase our commitment to providing the best sports betting experience possible. We have an extensive range of sports betting options which include live In-Play betting, parlays and futures markets; fans can bet on the games they love and experience the excitement of basketball like never before. At BetVictor, we are committed to responsible gambling and ensuring that our customers enjoy a safe and enjoyable betting experience. Through our partnership with the CEBL, we hope to promote responsible gambling and provide fans with the tools they need to gamble responsibly.”


“Finally, we want to wish all ten teams, staff and fans of the CEBL a very successful season. We currently have the Niagara River Lions as the +333 market leaders and most likely to come out on top at Championship Weekend. Next in is the Brampton Honey Badgers at +400 followed by the Edmonton Stingers at +450,” concluded Samuel Boswell. The full CEBL betting markets can be found
here on BetVictor.com/en-ca.


The partnership was orchestrated by ThePostGame, the U.S.-based hybrid consultancy and content studio, which is working with the CEBL on media rights and betting strategies.


The 2023 CEBL season tips-off on May 24 as the Ottawa BlackJacks host the defending 2022 Champion Brampton Honey Badgers live on TSN. 


A total of 20 CEBL games will be nationally broadcast on TSN this season. Fans can also livestream all regular season, playoff and Championship Weekend games on
CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices. For the complete broadcast and streaming schedule, click here. All times are subject to change. 


The CEBL’s fifth season will culminate at Championship Weekend in Vancouver from August 11-13. A league created by Canadians for Canadians, the CEBL is the largest pro sports league in the country with 10 teams located in six provinces. It has the highest percentage of Canadian players of any professional league in the country, with over 70 percent of its current rosters being Canadians. Players bring experience from the NBA, NBA G League, top international leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. The only First Division Professional League Partner of Canada Basketball, the CEBL season runs from May through August. Head to CEBL.ca for more information or follow us (@cebleague) on 
InstagramTwitterTikTokLinkedInFacebook & YouTube.


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