Neo Financial devient la carte de crédit officielle de la LECB

May 7, 2025

Le chef de file canadien des technologies financières s’engage à offrir un programme de remise en argent sur tous les achats de billets de la LECB pour les détenteurs de la carte Neo Mastercard

La Ligue élite canadienne de basketball (LECB) a annoncé mercredi le renouvellement de son partenariat national avec Neo Financial (Neo), chef de file canadien des technologies financières, à titre de carte de crédit officielle de la LECB. Neo est devenue le tout premier partenaire financier officiel de l’histoire de la ligue en 2024.


Ce partenariat entre Neo et la LECB offre aux amateurs de basketball canadiens un accès exclusif à une remise en argent sur tous les achats de billets effectués avec une carte Neo Mastercard pendant la saison 2025. En achetant leurs billets sur le site cebl.ca/neo, les partisans de la LECB recevront une remise de 15 % sur leur achat payé avec une carte de crédit Neo, jusqu’à un maximum de 20 $ par transaction*.


Pour les partisans qui ne possèdent pas encore de carte Neo Mastercard, un bonus d’inscription de 25 $ sera offert à toute personne qui demande une nouvelle carte, en plus de la remise de 15 % sur leurs achats de billets de la LECB*. Les partisans peuvent demander leur carte de crédit Neo dès aujourd’hui sur get.neofinancial.com/cebl pour profiter de leur bonus d’inscription de 25 $.


« Nous sommes ravis de poursuivre notre partenariat avec Neo Financial alors qu’ils deviennent la carte de crédit officielle de la LECB », a déclaré Mike Morreale, commissaire et cofondateur de la LECB. « Cette nouvelle étape de notre collaboration offre une occasion unique à nos partisans de s’engager auprès d’une marque canadienne, dont les services rendent le soutien au basketball canadien plus gratifiant que jamais. »


En plus du retour du programme de remise en argent de la LECB, Neo offrira à un partisan chanceux de la LECB, ainsi qu’à un invité, une expérience VIP de basketball inoubliable**. Le grand prix comprendra un voyage VIP pour deux personnes au week-end du Championnat à Winnipeg, en août, incluant les vols, l’hébergement, des billets pour les demi-finales de conférence et la grande finale, ainsi qu’un accès à la remise de prix de la LECB et au déjeuner du commissaire. Chaque achat de billet de la LECB effectué avec une carte de crédit Neo via cebl.ca/neo augmentera vos chances de gagner au concours de l’Expérience VIP du week-end du Championnat Neo.


« Nous sommes ravis de renouveler notre partenariat avec la LECB à titre de carte de crédit officielle et de méthode de paiement privilégiée », a déclaré Andrew Chau, cofondateur et chef de la direction de Neo Financial. « Ce partenariat dépasse largement le cadre d’une simple commandite – il représente un engagement envers l’avenir du Canada, en soutenant les athlètes d’ici et en offrant une expérience financière bonifiée aux partisans de partout au pays. Ensemble, nous favorisons l’innovation dans les domaines du sport et des services financiers, contribuant ainsi à bâtir un Canada plus fort et plus uni. »


Neo bâtit l’avenir des services financiers pour les Canadiens, en leur offrant une expérience moderne qui simplifie la gestion de leurs finances grâce à des produits de carte de crédit réinventés sur une plateforme conviviale. Pour en savoir plus sur le programme de remise en argent de la LECB, visitez get.neofinancial.com/cebl.


La septième saison de la LECB débutera le 11 mai, lorsque le Surge de Calgary se rendra à Edmonton pour affronter les Stingers dans le cadre de la Bataille de l'Alberta. Avec 127 matchs de saison régulière au programme, la campagne 2025 mènera aux séries éliminatoires qui commenceront le 14 août. Le week-end du Championnat, qui réunira les quatre meilleures équipes de la saison régulière s'affrontant pour le titre de la ligue, se tiendra au Centre Canada Life à Winnipeg, du 22 au 24 août.


Les abonnements saisonniers et les forfaits flex sont désormais disponibles dans toute la ligue, offrant un accès prioritaire aux sièges et donnant accès à des prix avantageux. Pour plus d'informations sur les billets pour tous les matchs de la LECB, y compris les billets individuels, rendez-vous surcebl.ca/fr-ca/tickets et cebl.ca/cw25/tickets.



- LECB -



À propos de la LECB

Ligue créée par des Canadiens pour des Canadiens avec la mission de développer des joueurs, des entraîneurs, des dirigeants sportifs et des arbitres canadiens, la LECB compte le pourcentage le plus élevé de joueurs canadiens de toutes les ligues professionnelles du pays, ses formations étant composées à 75 % de Canadiens et comptant un nombre record de 12 joueurs possédant une expérience de la NBA dans leurs rangs en 2024. Les joueurs viennent également de la NBA G League, des meilleures ligues professionnelles internationales, du programme de l'équipe nationale canadienne, des programmes de la NCAA, ainsi que de U SPORTS et de l’ACSC. Plus de 20 joueurs ont signé des contrats de la NBA après une saison de la LECB et de nombreux joueurs de la LECB participent chaque année à des camps d'entraînement de la NBA G League. La saison de la LECB se déroule de mai à août et les matchs sont diffusés en direct sur CEBL+, TSN, TSN+, RDS, Game+, et Next Level Sports & Entertainment. De plus amples informations sur la LECB sont disponibles sur CEBL.ca/fr-ca et via @cebleague sur Instagram, Twitter, TikTok, LinkedIn, Facebook et YouTube.


À propos de Neo Financial
Neo Financial est une entreprise technologique qui simplifie les finances en réimaginant les dépenses, l'épargne, l'investissement et les prêts hypothécaires. Fondée en 2019 par les cofondateurs de SkipTheDishes, Neo a recueilli plus de 650 millions de dollars en financement et a été reconnue comme l’entreprise à la croissance la plus rapide au Canada par The Globe and Mail et Deloitte. Neo a son siège social à Calgary, Winnipeg et Toronto, et est soutenue par des investisseurs de premier plan à travers l’Amérique du Nord. Grâce à des partenariats avec des institutions financières de premier plan, Neo offre à ses membres un moyen sûr et sécurisé de dépenser (Neo Crédit), d'épargner (Neo Argent™), d'investir (Neo Placements™) et d'obtenir un prêt hypothécaire (Services hypothécaires Neo). Neo pour les entreprises optimise les solutions financières de Tim Hortons, Cathay Pacific, La Baie d’Hudson et de plus de 10 000 autres partenaires d’un bout à l’autre du pays. Pour en savoir plus, rendez-vous sur le site neofinancial.com.



Mentions légales :
Les cartes de crédit Neo et les cartes de crédit garanties Neo sont émises par ATB Financial, en vertu d’une licence accordée par Mastercard International Incorporated.


La carte Neo Argent™ est une carte prépayée Mastercard® émise par la Banque Équitable, en vertu d’une licence accordée par Mastercard International Incorporated. Elle est alimentée par le compte Neo Argent™, offert par la Banque Concentra.


*Certaines conditions s’appliquent. Consultez le site www.cebl.ca/neo pour les modalités.


**Aucun achat requis. Le concours se déroule jusqu’au 1er août 2025. Il est ouvert aux résidents du Canada, à l’exception du Québec, ayant atteint l’âge de la majorité et ayant participé à l’un des emplacements désignés pendant la période du concours. Les chances de gagner dépendent du nombre de participations. Une question d’habileté mathématique est exigée. Règlement complet disponible sur NeoFinancial.com/CEBLChampionship.

Bilamu Agrees to Terms with Sea Bears

January 8, 2026
The Winnipeg Sea Bears are pleased to announce that they have agreed to terms with forward Nathan Bilamu for the upcoming season. Bilamu (6-5; born August 7, 2000 in Hamilton, ON) returns to Winnipeg after a productive 2025 season with the Sea Bears in the Canadian Elite Basketball League (CEBL). In his rookie professional season with Winnipeg, he appeared in 20 games and averaged 5.5 points and 3.1 rebounds per game, showing consistent effort and earning increased playing time as the season progressed. “We are excited to have Nate back as he builds on what he started here," said Head Coach and General Manager, Mike Raimbault. "Last summer he brought a tremendous commitment to the team, specifically a passion for winning that showed in his effort and willingness to do whatever it took to help this group.” Before joining Winnipeg, Bilamu enjoyed a standout university career at Lakehead University, where he emerged as a versatile two-way player. In his senior season (2024-25), Bilamu averaged 19.7 points, 4.5 rebounds and 3.8 assists per game. He was named an Ontario University Athletics (OUA) First-Team All-Star and a U-SPORTS Second-Team All-Canadian. Following his time in the CEBL, Bilamu continued his professional career overseas with Esgueira Basket in Portugal’s Liga Portuguesa de Basquetebol. Through early 2025-26 international competition, he has been a key rotation player, averaging around 12.4 points and 4.1 rebounds per game while logging significant minutes. The season ticket member renewal deadline is January 15, 2026. Fans can renew or purchase new season tickets at https://www.seabears.ca/season-tickets-2026 . ### About the Winnipeg Sea Bears The Winnipeg Sea Bears joined the Canadian Elite Basketball League (CEBL) as an expansion franchise in 2023. The city's only professional basketball team plays out of Canada Life Centre from May to August in a 24-game regular season schedule. Winnipeg businessman and lawyer, David Asper, is the organization's owner and chairman. More information on the Sea Bears can be found at seabears.ca and @wpgseabears on Instagram , X , TikTok , LinkedIn & Facebook .

Calgary Surge Promote Dylan Howe to Team President

December 16, 2025
One of the league’s most experienced operators steps into expanded role after guiding competitive success and community impact.

Vancouver Bandits and Envision Financial Launch Landmark Partnership

December 11, 2025
Partnership designed to elevate culture, community, and g  ame day experience

Three-Time MVP Xavier Moon Agrees to Terms with Sea Bears

December 11, 2025
The Winnipeg Sea Bears are pleased to announce that they have agreed to terms with point guard Xavier Moon for the 2026 season. Moon (6-2; Morehead State; born January 2, 1995, in Goodwater, AL) is a three-time Canadian Elite Basketball League (CEBL) Player of the Year and brings elite scoring, playmaking ability, and professional experience from international leagues, the CEBL, and the NBA. The Goodwater, Alabama native played two seasons at Northwest Florida State College, helping the program win the National Junior College Championship. He later transferred to Morehead State, where he played two seasons and averaged 16.0 points, 4.6 assists, and 3.4 rebounds in his senior year, earning First Team All-Ohio Valley Conference honours. "I believe adding Xavier to our organization brings tremendous value both on and off the court. He’s a proven winner and someone who has shown he can excel in this league and at the NBA level,” said Winnipeg Sea Bears Head Coach and General Manager Mike Raimbault. “He’s a true professional who understands the importance of our community and our fans, and we’re confident the impact he makes off the court will be just as significant as what he brings on it." Moon has spent time overseas, in North American pro leagues, and across multiple seasons in the CEBL. In 2021, he averaged a league-leading 23.1 points per game on his way to a third straight Player of the Year award and All-CEBL First Team recognition. That season included a 39-point performance, which stood as the CEBL single-game scoring record at the time. 2026 season tickets are now on sale starting at just $27 per game and can be purchased at www.seabears.ca/season-tickets-2026 . ### About the Winnipeg Sea Bears The Winnipeg Sea Bears joined the Canadian Elite Basketball League (CEBL) as an expansion franchise in 2023. The city's only professional basketball team plays out of Canada Life Centre from May to August in a 24-game regular season schedule. Winnipeg businessman and lawyer, David Asper, is the organization's owner and chairman. More information on the Sea Bears can be found at seabears.ca and @wpgseabears on Instagram , X , TikTok , LinkedIn & Facebook .

Ross Joins Honey Badgers as Assistant General Manager

December 9, 2025
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are excited to announce John Ross as assistant general manager. John has spent the better part of the past two decades working in basketball, highlighted by over 14 years with the Portland Trail Blazers and more recently as an assistant coach with the Western Conference Champion Calgary Surge in 2025. With Portland, John worked as a video coordinator with both the coaching and scouting staff. He played a pivotal role in the organization's 2009-2011 stretch of playoff appearances, and also their rebuild starting with the draft acquisitions of Damian Lillard and CJ McCollum. This backcourt duo was the catalyst for eight consecutive playoff appearances between 2014-2021, including a Western Conference Finals appearance in 2019. “Basketball is one of my deepest passions, and I am very grateful to be able to continue my career in this game with the Honey Badgers,” said Ross. “I could not be more excited to work alongside Al [Whitley] and Jermaine [Anderson] to help put together a team that will not only excel on the court, but also in the Peel and Brampton community.” Since moving on from the Trail Blazers in 2022, John has expanded his work experience to both coaching, and teaching. As an assistant coach with the Calgary Surge in 2025, he helped lift the Surge to their second finals appearance in franchise history, after posting a 17-7 record on the season. In terms of teaching, John founded an organization called GET IN THE GAME 101, an educational resource designed to assist young adults in answering the question “What do I do to get a job in the NBA?”. Here, John provides his insights into what it takes to move your career into the biggest stage that basketball has to offer. You can follow his substack here to read more. Beyond basketball, John is a humanitarian, serving at-risk children for over a decade in Zimbabwe and making multiple visits to Ukraine to support refugee relief. “John’s high-level experience, combined with his understanding of what it means to help others, fits with what we are looking for in our organization,” said Honey Badgers CEO Al Whitley. “We are excited to have John assist in leading our basketball operations staff going forward and are confident that he is going to help us in promoting selflessness and winning.” Season tickets for the 2026 Honey Badgers season are on sale now at honeybadgers.ca . Keep an eye out for the Honey Badgers staff and Hammer around the Brampton and Peel community throughout the offseason for potential prizes and giveaways! ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca .

Honey Badgers Announce Saud Juman as Club’s President

December 3, 2025
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are proud to announce Saud Juman as the team's new president. Saud is a highly experienced business leader and executive, bringing over two decades of expertise in scaling businesses, cultivating successful cultures, and leading high-performance teams. Notably, as the founder, president, and CEO of Policy Medical, he developed the first healthcare policy management software, which was adopted by more than 3000 U.S. hospitals. Saud successfully guided the company from its bootstrap beginnings for 18 years to a successful acquisition. Following his exit from the company in 2018, Saud channeled his leadership skills into professional basketball, where he served as the assistant coach & head of player development for the Niagara River Lions, contributing to the team's success both on and off the court during their 2025 CEBL Championship run. “Saud offers a unique combination of executive rigor, people-focused leadership, and extensive basketball knowledge, specializing in the creation of systems and cultures that deliver wins - in business and in the community,” said Honey Badgers CEO Al Whitley. “We are incredibly excited and fortunate to welcome Saud to the Brampton Honey Badgers as the franchise embarks on a new chapter of basketball in the Peel Region and across Canada.” Furthermore, Saud’s commitment to basketball is matched by his dedication to positive community impact through his family’s foundation, which provides funding for youth grassroots programs. “It’s a new era for Honey Badger’s basketball and I am humbled to be a part of this exciting team,” said Juman. “I look forward to approaching this role with the discipline and commitment to winning on and off the court, while forging deep connections in Brampton and the Peel community.” Season tickets for the 2026 Honey Badgers season are on sale now at honeybadgers.ca . Keep an eye out for the Honey Badgers staff and Hammer around the Brampton and Peel community throughout the offseason for potential prizes and giveaways! ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca .

Bandits President Dylan Kular Honoured at B.C. Multiculturalism and Anti-Racism Annual Awards

December 3, 2025
Vancouver Bandits team president Dylan Kular has been named a recipient of a 2025 B.C. Multiculturalism and Anti-Racism Annual Award, announced by the Government of B.C. on Tuesday. The annual awards celebrate people and organizations that demonstrate leadership in promoting multiculturalism, anti-racism and intercultural understanding. Nearly 50 people and organizations were nominated for 2025 awards, recognizing contributions to building inclusive communities. In addition to Kular, three people and one organization are also receiving the B.C. Multiculturalism and Anti-Racism Awards for their exceptional efforts to fight racism and promote inclusion in British Columbia. “These award recipients exemplify the values of inclusion and respect that strengthen our province,” said Niki Sharma, Attorney General. “Their leadership and creativity are inspiring. I am proud to honour their exceptional efforts to break down barriers, foster inclusion and build stronger, more equitable communities across British Columbia.” Kular was named a recipient of the “Breaking Barriers” award, which recognizes individuals and organizations for their work in tackling systemic or institutional racism and reducing barriers for marginalized communities. “It is an honour to receive this recognition from the Government of B.C . This award truly reflects the collective efforts of our entire organization,” said Kular. “Our team ownership group provides the leadership that empowers our organization to build and foster meaningful change. The Vancouver Bandits and Bandits Community Foundation are committed to continue breaking barriers and connecting communities across B.C. through the sport of basketball.” Under Kular’s leadership in 2025, which saw him earn CEBL Executive of the Year honours for a league-record third time, the Vancouver Bandits led efforts in building inclusive communities through sports and partnerships with Indigenous organizations and diverse populations across the province. Through partnerships and initiatives through the Bandits Community Foundation , such as the Indigenous Basketball Collective , in collaboration with the Indigenous Sport, Physical Activity & Recreation Council (I-SPARC) and the Junior All Native Tournament (JANT). Kular and the Bandits worked to address systemic barriers and foster meaningful engagement, particularly for individuals with intersecting identities and those in remote areas. “Advancing anti-racism and intercultural trust requires courage, collaboration and commitment,” said Amna Shah, parliamentary secretary for anti-racism initiatives. “These honourees demonstrate all three values through their actions every day. Their efforts to break down barriers and amplify marginalized voices are making a real difference in schools, workplaces and communities across B.C. I am deeply grateful for their leadership and inspired by the positive change they continue to drive.” The B.C. Multiculturalism and Anti-Racism Awards are part of the government’s broader efforts to counter hate and racism by celebrating and empowering local, community-based advocates. Since launching in 2008, more than 60 individuals and organizations have been honoured. Other initiatives include: an anti-hate community support fund that supports marginalized and at-risk groups with funding for security equipment, graffiti removal and repairs to damaged property the Resilience BC Anti-Racism Network that connects communities with the information, supports and training they need to respond to and prevent future incidents of racism and hate the B.C. Multiculturalism and Anti-Racism Grants, which provide funding to support projects that tackle racial inequity and foster intercultural understanding throughout the province the Racist Incident Helpline, which partners with local organizations to connect people who have experienced racism with resources to help them heal

Montreal Appoints Nicolas Lesage as Chief Operations Officer

November 26, 2025
The Montreal Alliance is pleased to announce the appointment of Nicolas Lesage as Chief Operations Officer (COO) of the professional Montreal-based team in the Canadian Elite Basketball League (CEBL). Bringing more than 25 years of leadership experience in professional sports, sponsorship, media, and major event operations, Lesage joins the organization at a pivotal time in its development. In his role as COO, Lesage will oversee day-to-day operations and help guide the Alliance’s strategic direction, strengthening the club’s internal structure and supporting the continued growth of professional basketball in Montreal. “I’m very happy to return to the sports world with an organization that’s rising fast,” said Nicolas Lesage. “Sports have always been part of my professional DNA, and I’m excited to help the Alliance establish its place in Montreal’s sports landscape.” A Proven Leader in Sports, Media, and Entertainment Over the course of his career, Lesage has held key leadership roles within major sports and cultural organizations, including the Montreal Alouettes, RDS/Bell Media, Groupe Juste pour rire (Groupe CH), Productions Podium, as well as communications and marketing roles at Cossette and Carat – Créativité Média, where he gained extensive experience in media strategy and integrated advertising solutions. His expertise includes building and integrating strategic and financial frameworks, directing sponsorship portfolios, developing operational infrastructures, and leading brand transformation initiatives. Among his notable achievements are the redevelopment of the Alouettes’ visual identity and the implementation of a sponsorship and marketing framework at Centre 21.02. A Shared Vision for the Future “Nicolas’s experience in professional sports, along with his expertise in sponsorships and media sales, made him the obvious choice for this role,” said Mark Weightman, Governor of the Montreal Alliance. “The success of our previous collaborations will allow us to be effective quickly, and I look forward to working with him again.” Lesage added “Mark and I share a clear vision for the future of the organization, and with strong support from ownership, I believe we can achieve our goals and have a meaningful impact on the community.” About Nicolas Lesage A respected leader in the Canadian sports and entertainment industry, Nicolas Lesage specializes in commercial strategy, partnership development, and operational leadership. He supports organizations through his consulting practice, NLPS, and has been actively involved in various community initiatives over the years, including the Montreal Alouettes Foundation, the Heart & Stroke Foundation, the Grand Défi Pierre Lavoie, and minor league baseball (LBAVR). ###

L’Alliance de Montréal nomme Nicolas Lesage au poste de Chef des Opérations

November 26, 2025
L’Alliance de Montréal annonce la nomination de Nicolas Lesage au poste de chef des opérations (COO) de l’équipe professionnelle montréalaise de la Ligue Élite Canadienne de Basketball (LECB). Fort de plus de 25 ans d’expérience à des postes de leadership dans le domaine du sport professionnel, des commandites, des médias et de l’événementiel, Lesage se joint à l’organisation à un moment charnière de son développement. À titre de COO, il supervisera les opérations quotidiennes et contribuera à orienter la stratégie globale de l’Alliance, tout en renforçant la structure interne du club afin de soutenir la croissance continue du basketball professionnel à Montréal.  « Je suis très heureux de faire un retour dans le sport auprès d’une organisation en croissance », souligne Nicolas Lesage. « Le sport a toujours fait partie de mon ADN professionnel et je suis ravi d’aider l’Alliance à établir sa place dans le paysage sportif de Montréal. » Un leader reconnu dans le milieu sportif, médiatique et du divertissement Au cours de sa carrière, Lesage a occupé des rôles clés au sein d’importantes organisations sportives et culturelles, notamment les Alouettes de Montréal, RDS/Bell Média, le Groupe Juste pour rire (Groupe CH), Productions Podium, ainsi que dans le secteur des communications et du marketing au sein de Cossette et Carat - Créativité Média, où il a acquis une vaste expérience en stratégie média et en solutions publicitaires intégrées. Son expertise couvre l’élaboration de structures stratégiques et financières, la direction de portefeuilles de commandites, le développement d’infrastructures opérationnelles et la gestion de transformations de marque. Parmi ses réalisations notables figurent la refonte de l’identité visuelle des Alouettes et la mise en place d’une structure de marketing et de commandite au Centre 21.02. Une vision commune pour l’avenir « L’expérience de Nicolas dans le sport professionnel, ainsi que son expertise en commandites et en ventes médiatiques, en fait le choix évident pour ce rôle », a déclaré Mark Weightman, gouverneur de l’Alliance de Montréal. « De plus, le succès de nos collaborations antérieures nous permettra d’être efficaces rapidement, et je me réjouis de travailler à nouveau avec lui. » Lesage ajoute : « Mark et moi partageons une vision claire et ambitieuse de l’orientation que nous souhaitons donner à l’organisation et, avec le soutien des propriétaires, nous sommes convaincus que nous pouvons atteindre nos objectifs et avoir un impact significatif sur la communauté. » À propos de Nicolas Lesage Leader respecté dans l’industrie canadienne du sport et du divertissement, Nicolas Lesage se spécialise en stratégie commerciale, développement de partenariats et direction opérationnelle. Il appuie diverses organisations par l’entremise de sa pratique de consultation, NLPS, et s’est impliqué au fil des années dans plusieurs initiatives communautaires, notamment la Fondation des Alouettes de Montréal, la Fondation des maladies du cœur et de l’AVC, le Grand Défi Pierre Lavoie et le baseball de ligue mineure (LBAVR). ###

Sea Bears Deepen their Leadership Team

November 26, 2025
The Winnipeg Sea Bears are pleased to announce that Rhéanne Marcoux will be joining the organization as Chief Brand and Experience Officer, effective January 1, 2026. An alum of Red River College and the University of Winnipeg, Rhéanne has had a progressive and distinguished career in broadcast journalism, sports marketing and as an entrepreneur with her own creative agency. She’s worked with Radio Canada, True North Sports and Entertainment and has spent the past 11 years with the Winnipeg Blue Bombers, most recently as Vice President Marketing and Communications for the 112th Grey Cup. In this newly created executive role, Rhéanne will be responsible for leading the Sea Bears’ overall brand strategy, fan and guest experience, marketing, and community engagement. She will oversee the development of integrated campaigns, in-venue and digital experiences, and partnerships that deepen the connection between the Sea Bears and fans across Manitoba and beyond. “Rhéanne brings a rare combination of strategic brand insight and a deep understanding of what makes live sports unforgettable,” said David Asper, Chair and CEO of the Winnipeg Sea Bears. “As we continue to grow our fan base and our impact in the community, her leadership will be critical in shaping how people experience Sea Bears basketball – not just on game day, but every day of the year.” As Chief Brand and Experience Officer, Rhéanne will work closely with the executive team, basketball operations, and business partners to ensure every touchpoint with the Sea Bears organization reflects the team’s values, energy, and commitment to excellence, both on and off the court.  “Stepping into this role feels incredibly meaningful. The Sea Bears have ignited something special in our city, and I’m grateful for the opportunity to help shape the next chapter of that story,” said Rhéanne. “Winnipeg fans bring a level of passion and pride that is truly unmatched, and I’m looking forward to building on experiences that honour that spirit.” ### About the Winnipeg Sea Bears The Winnipeg Sea Bears joined the Canadian Elite Basketball League (CEBL) as an expansion franchise in 2023. The city's only professional basketball team plays out of Canada Life Centre from May to August in a 24-game regular season schedule. Winnipeg businessman and lawyer, David Asper, is the organization's owner and chairman. More information on the Sea Bears can be found at seabears.ca and @wpgseabears on Instagram , X , TikTok , LinkedIn & Facebook .