OLG Renews Sponsorship Deal with CEBL Under its Proline and Lotto Max Brands

May 8, 2025

The Canadian Elite Basketball League (CEBL) and Ontario Lottery and Gaming Corporation (OLG) announced Thursday the renewal of OLG’s official sponsorship for a second season. As part of the agreement, LOTTO MAX will continue as the Official Lottery, and PROLINE will remain the Official Retail Sportsbook of the CEBL and its four Ontario-based teams. Additionally, LOTTO MAX returns as the presenting partner of the CEBL’s Eastern Conference and Eastern Conference Playoffs.


OLG will continue to deliver innovative and exciting experiences for CEBL fans and basketball enthusiasts across Ontario in 2025. They remain committed to enhancing the vibrancy of the league by offering fan-centric promotions and engaging content both in arenas and on broadcast platforms.


“Renewing our partnership with OLG reflects our shared commitment to delivering exceptional fan experiences,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Together, we’re building on our momentum to grow the game and elevate the league’s presence across Ontario in what promises to be another exciting season.”


To kick off the season, fans attending home openers for the Brampton Honey Badgers, Niagara River Lions, Ottawa BlackJacks and Scarborough Shooting Stars will receive a special team t-shirt. Adding to the excitement, OLG will introduce the "LOTTO MAX Supreme Fan of the Game" which will see two lucky fans per game in each of these markets upgraded to courtside seats, offering them an up-close and personal view of the action. This special recognition aims to celebrate our passionate supporters and enhance their game-day experience in an unforgettable way.

“OLG is proud to continue its sponsorship of the CEBL and create even more memorable and exciting moments for basketball fans,” said Maxine Chapman, VP Brand and Marketing Officer. “Our commitment to supporting sports in Ontario remains strong, and we look forward to enhancing the fan experience and celebrating the passion and enthusiasm of supporters across the province.”


The seventh season of the CEBL tips off May 11 with a total of
120 regular season games in the 2025 campaign, leading to playoffs that begin August 14. Championship Weekend, which features the league’s top four teams during the regular season vying for the league title, will be held at Canada Life Centre in Winnipeg August 22-24.


Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting
cebl.ca/tickets and cebl.ca/cw25/tickets.



- CEBL -



About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+, TSN, TSN+, RDS, Game+ and Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.


About OLG

OLG is a Crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has generated approximately $62 billion for the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes.  Each year profits from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.



February 4, 2026
One of the league’s original franchises gets a bold new brand identity, new home venue, and new ownership group.
February 4, 2026
Students from across the Capital Region set to fill the stands at TD Place on Wednesday, May 6, 2026 at 10:30am.
February 4, 2026
Des élèves de toute la région de la capitale sont attendus pour remplir les gradins au TD Place le mercredi 6 mai 2026 à 10 h 30. 
February 3, 2026
The Winnipeg product continues his hometown journey with a return for the 2026 CEBL season
February 3, 2026
The Vancouver Bandits and the City of Kelowna announced today that the club will host its first neutral-site home game in franchise history when it faces Saskatchewan Professional Basketball Club on Saturday, June 6, with tip-off set for 6:00 p.m. PT at Prospera Place in Kelowna. This Canadian Elite Basketball League (CEBL) matchup will serve as the marquee event of Kelowna HOOPFEST, a new basketball festival presented in partnership with the City of Kelowna designed to celebrate basketball at every level. Kelowna HOOPFEST will feature the Vancouver Bandits vs. Saskatchewan Professional Basketball Club, a youth 5x5 tournament, a coaching clinic, and additional programming to be announced. “This is a historic moment for our club and for professional basketball in British Columbia,” said Vancouver Bandits team president Dylan Kular. “We are bringing the same incredible energy our Bandits fans get at Envision Financial Court at Langley Events Centre. Fans can expect fast-paced, high-energy basketball paired with an electric game-day atmosphere, and a fan-first experience that will bring communities together inside and outside the arena. Bringing our first neutral-site home game to Kelowna as part of Kelowna HOOPFEST is about growing the game and connecting with new communities.” Kelowna HOOPFEST reflects the City of Kelowna’s continued investment in hosting major sporting events that strengthen connection, inspire youth participation, and drive economic impact. “Kelowna is excited to host the Vancouver Bandits and Saskatchewan Professional Basketball Club at Prospera Place,” said Mayor Tom Dyas. “Kelowna continues to build its reputation as a premier event-hosting city, and we are proud to welcome the Canadian Elite Basketball League to our community. The first-ever Kelowna HOOPFEST and surrounding events will bring people to our city, support local businesses, and provide a boost to our local economy.” The multi-day event represents an important step in expanding the reach of both professional basketball and the CEBL across Canada. “Bringing high-energy basketball from some of Canada’s most dynamic players into our communities across the country is what defines our league,” said CEBL President Tyler Mazereeuw. “The Vancouver Bandits will be turning Kelowna into a multi-day Canadian Elite Basketball League experience, giving residents of Kelowna a firsthand look at the energy and passion that is driving our rapidly growing fanbase from coast to coast.” Tickets for Vancouver Bandits vs. Saskatchewan Professional Basketball Club at Kelowna HOOPFEST are on sale now. Additional details surrounding Kelowna HOOPFEST programming will be announced in the coming weeks. More information and tickets are available at thebandits.ca. ### About the Vancouver Bandits: The Vancouver Bandits are British Columbia’s professional basketball team. As the westernmost club in the Canadian Elite Basketball League (CEBL), the Bandits offer an entertainment experience that combines a fast-paced game day atmosphere with a presentation of some of Canada’s top professional athletes within a world-class venue at Envision Financial Court at Langley Events Centre (LEC), while also being committed to growing the game of basketball by fostering meaningful community connections through youth programming, events, and partnerships.
February 3, 2026
L’ailier canadien revient dans la capitale nationale pour sa cinquième saison dans la LECB.
February 3, 2026
The Canadian forward returns for his fifth CEBL season.
February 2, 2026
L'Alliance de Montréal vient de réaliser une signature majeure pour la franchise, annonçant aujourd’hui que le meneur dynamique Keeshawn Barthelemy, natif de Montréal, rejoindra l'équipe pour la saison 2026 de la Ligue élite canadienne de basketball (LECB). Fort d’une expérience NCAA, internationale et professionnelle, Barthelemy revient dans sa ville natale pour entamer un nouveau chapitre de sa carrière. « Keeshawn est un joueur de grande qualité humaine, qui apporte calme, compétitivité et une excellente lecture du jeu », a déclaré Joel Anthony, directeur général et copropriétaire de l’Alliance. « Il a évolué à un très haut niveau, il a continué de progresser comme professionnel, et le fait d’accueillir un joueur montréalais de retour à la maison avec cette expérience est très significatif pour notre organisation. Nous croyons qu’il correspond parfaitement à ce que nous construisons. » Le meneur de 6 pi 1 po et 180 livres arrive à Montréal après un passage remarqué avec Proteas EKA AEL, dans la Division A chypriote, lors de la saison 2025-2026. En 10 matchs professionnels, Barthelemy a maintenu des moyennes de 13,8 points, 3,0 passes décisives, 2,8 rebonds et 1,1 interception par rencontre, se classant au troisième rang de son équipe pour les points marqués, tout en assumant un rôle clé comme meneur de jeu et en offrant une contribution constante des deux côtés du terrain. Son impact s’est fait sentir tout au long de la saison, notamment grâce à plusieurs performances à deux chiffres, dont une sortie de 27 points contre Morphou. Âgé de 25 ans, Barthelemy a connu un parcours universitaire remarquable dans la NCAA, amorçant sa carrière à l’Université du Colorado avant de la conclure à l’Université de l’Oregon. En cinq saisons, il a disputé 140 matchs, obtenant plusieurs départs et s’imposant comme un marqueur fiable et un meneur capable d'orchestrer l'attaque. Lors de sa dernière saison universitaire à Oregon (2024-2025), Barthelemy a inscrit 10,0 points par match, tout en maintenant un taux de réussite de 41,4 % derrière l’arc. Son efficacité offensive et aux lancers francs le classaient parmi les meilleurs de sa conférence. Barthelemy apporte également une précieuse expérience internationale, ayant représenté Équipe Canada sur plusieurs scènes, notamment lors de la Coupe du monde FIBA U17 en 2018 ainsi qu’au tournoi Global Jam en 2022. « Revenir à Montréal pour jouer au niveau professionnel, c’est quelque chose dont j’ai toujours rêvé », a confié Barthelemy. « C’est ici que tout a commencé pour moi, et pouvoir porter le chandail de l’Alliance devant ma famille, mes amis et les partisans, c’est vraiment spécial. J’ai très hâte à la nouvelle saison, à ce que l’équipe est en train de bâtir, et je suis prêt à me mettre au travail. » Cette signature représente un moment marquant pour l’Alliance, qui ramène à la maison un joueur montréalais dont le parcours l’a mené des gymnases locaux à la NCAA, puis au basketball professionnel à l’étranger. Tout au long de sa carrière, Barthelemy est demeuré profondément lié à la ville qui l’a formé, représentant fièrement le Québec et le Canada sur les scènes nationale et internationale. Son retour renforce l’engagement de l’Alliance à bâtir une équipe qui reflète à la fois le talent et l’identité de Montréal, alors que l’organisation poursuit sa progression en vue de la saison 2026. La prochaine saison comptera 12 matchs à domicile pour l’Alliance à l'Auditorium de Verdun, en plus d’un nouveau format de séries éliminatoires à l’échelle de la ligue, qui culminera avec une finale de la LECB deux de trois. L’Alliance disputera son match d’ouverture à domicile le 15 mai, face aux Shooting Stars de Scarborough. Pour plus d’information sur les forfaits de billets disponibles, visitez BASKETMTL.ca. ###
February 2, 2026
The Montréal Alliance has made a key signing for the franchise, announcing today that dynamic guard Keeshawn Barthelemy, a Montréal native with NCAA, international, and professional experience, has signed with the team for the 2026 Canadian Elite Basketball League (CEBL) season. “Keeshawn is a high-character player who brings poise, competitiveness, and a strong feel for the game,” said Joel Anthony, General Manager and co-owner of the Alliance. “He’s played at a high level, he’s continued to grow as a professional, and having a Montreal-born player return home with that experience means a lot to this organization. We believe he’ll be a great fit for what we’re building.” The 6'1", 180-pound guard brings professional experience after most recently competing with Proteas EKA AEL in the Cyprus Division A, where he made an immediate impact during the 2025–26 season. In 10 professional games, he averaged 13.8 points, 3.0 assists, 2.8 rebounds, and 1.1 steals per game, ranking third on the team in scoring while serving as a primary ball handler and reliable two-way contributor. His impact was evident throughout the season, scoring in double figures on multiple occasions, highlighted by a 27-point performance against Morphou. The 25-year-old guard built an impressive collegiate career in the NCAA, beginning at the University of Colorado before finishing at the University of Oregon. Across five seasons, he appeared in 140 games, earning multiple starting roles and developing into a consistent perimeter scorer and playmaker. In his final collegiate season at Oregon (2024–25), Barthelemy averaged 10.0 points per game while shooting 41.4% from three-point range, ranking among the conference leaders in efficiency and free throw percentage. Barthelemy also brings valuable international experience, having represented Team Canada on multiple occasions, including at the 2018 FIBA U17 World Cup and the 2022 Global Jam Tournament. “Coming back to Montreal to play professionally is something I’ve dreamed about,” said Barthelemy. “This city is where everything started for me, and to put on an Alliance jersey in front of my family, friends, and the fans is really special. I’m excited for the new season, excited for what this team is building, and ready to get to work.” This signing marks a significant milestone for the Alliance, bringing home a Montréal native whose journey has taken him from local gyms to the NCAA and the professional ranks overseas. Throughout his career, Barthelemy has remained connected to the city that shaped him, proudly representing Québec and Canada on the national and international stage. His return reinforces the Alliance's commitment to building a team that reflects both the talent and the identity of Montréal as the organization builds toward the 2026 season. The upcoming season will include 12 home contests for the Alliance at the Verdun Auditorium and a new league-wide playoff format that culminates in a best-of-three CEBL Final. The Alliance will play its home opener on May 15 against the Scarborough Shooting Stars. For more information on available ticket packages, visit BASKETMTL.ca. ###
February 2, 2026
Prince Oduro returns for his fifth season as the Honey Badgers’ all-time leader in games, rebounds and blocks.